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Goodfood Canada: Meal Kit Review, Prices & Menus (2025)
Goodfood is one of the most talked-about meal kit companies in Canada—but what makes it stand out? And more importantly, is it the right fit for your lifestyle?
To find out, we did a deep dive into everything Goodfood has to offer. We looked at the company’s own information, read hundreds of customer reviews, and even tried the meal kits ourselves for a full month. Our goal? To give you the most honest and helpful review possible.
When it comes to comparisons, Goodfood often goes head-to-head with HelloFresh, its biggest rival in the meal kit world. The two are quite similar, but there are a few key differences. Customers who’ve tried both say that Goodfood’s portions tend to be a bit smaller, and the prices are slightly higher on average.
That said, Goodfood does offer some flexibility you might not find elsewhere. They have vegetarian and low-carb meal plans—options that are still pretty limited across other brands. Just keep in mind, the weekly variety for these plans is a bit narrow, with only a few meals to choose from each week.
Official website:
www.makegoodfood.ca Plans for
Price ranges
$70.44 - $203.84 / week
$9.24 - $15.74 / serving
Pros and Cons
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Goodfood Review Summary
Goodfood meal kits are pretty reasonably priced, with a serving costing approximately $10.74 - $16.99, depending on how many people you order for and how many recipes per week. One of the main benefits of Goodfood is their dedicated low-carb plan. The company advertises that all meals are carefully planned by a nutritionist. Like most other meal kit companies, Goodfood calibrates portion sizes to be the right amount of food for one filling meal without leftovers. This makes them great meal kits for singles, couples, or families.
Goodfood commands the second largest portion of the Canadian meal kit market share, and their delivery zones encompass over 95% of Canadian residents. Goodfood Canada’s price points and healthy recipe options have helped them build and expand their customer base. Goodfood offers several plans that cater to various consumer needs. For instance, their Easy Prep Basket is directed at customers who may not have the time and energy to prepare a more elaborate and tedious meal.
The company has seen a steady increase in active subscribers. At the same time, Goodfood has seen a fall in consumer confidence after many customers reported delivery issues and billing errors. Customers have expressed disappointment with unreliable deliveries and a lack of meaningful response or compensation from support. This mixed record reflects a company with many pros and cons, which this Goodfood review will discuss in detail below.
Credibility and Reputation
| Established in | 2016 |
|---|---|
| Registered in | Montreal, QC |
| CEO | Jonathan Ferrari |
| Clients in Canada | 280,000 |
| Independent rating |
Goodfood, often recognized from its catchy TV ads and website (makegoodfood.ca), is a homegrown Canadian company based in Montreal, Quebec. Recently, they’ve expanded operations with a new hub in Calgary, Alberta. As of 2025, the company employs over 500 people nationwide and ships more than a million meal kits each month—an impressive feat in a competitive space.
The brand started back in November 2014, when co-founders Jonathan Ferrari and Neil Cuggy launched the business out of Ferrari’s home in Montreal. It all began with a simple, relatable problem: Ferrari loved cooking but hated the hassle of meal planning and grocery runs. In an interview with Montreal In Technology, he shared, “I loved to cook, but I never had enough time to think about how to plan my meals… So the inception moment came from my own personal needs.”
That down-to-earth approach still shapes the brand today. Goodfood has introduced meal plans for different lifestyles—like vegetarian, low-carb, and their time-saving “Easy Prep” kits—all designed to make home cooking more accessible.
But Goodfood isn’t just about convenience. The company also gives back through a “one box, one meal” program—donating a meal to a child in need for every box sold. It’s a simple initiative, but one that’s helped build loyalty and goodwill, especially among socially conscious shoppers.
Goodfood currently delivers across most of Canada, including Alberta, B.C., Manitoba, New Brunswick, Nova Scotia, Ontario, P.E.I., Quebec, and Saskatchewan. They claim to reach every major city from coast to coast. That said, coverage isn’t perfect.
Some customers, especially in more remote or edge-case urban areas, have reported delays and missed deliveries. For example, Maureen O. from North Vancouver shared that her order was cancelled with no clear reason—even after she provided detailed delivery instructions and followed up with customer service multiple times. And she’s not alone; others have raised similar concerns about reliability and support response times.
If you’re counting on a meal kit to take the stress out of weekly dinners, this might be something to keep in mind. Still, these issues seem to affect a minority of users. Overall, Goodfood has built a strong reputation for quality meals, variety, and a customer-first mission.
Plans and Meals
Goodfood Canada has expanded its offerings in 2025, providing a diverse range of meal plans to cater to various dietary preferences and lifestyles. The five main subscription plans include:
Classic Basket: A versatile option featuring a mix of meat, seafood, and vegetarian dishes.
Easy Prep Basket: Designed for those seeking convenience, with pre-chopped ingredients and quick recipes.
Family Basket: Tailored for families, offering kid-friendly meals that are both nutritious and easy to prepare.
Clean15 (Low-Carb): Focused on low-carb meals, suitable for those following ketogenic or similar diets.
Vegetarian Basket: A selection of plant-based meals for vegetarians and those looking to reduce meat consumption.
In addition to these, Goodfood has introduced new options like the "Quick & Easy" plan, featuring meals that can be prepared in 10 minutes, and "Heat & Serve" meals for those who prefer ready-to-eat solutions.
Each week, customers can choose from over 50 recipes, including keto, paleo, vegetarian, and vegan options. However, the number of vegetarian options remains around five per week, and the Classic plan offers the most variety, with approximately 13 recipes weekly.
Pricing is competitive, with meals starting at $9.24 per serving, depending on the plan and number of servings selected. Shipping is free across all plans, and the service covers about 95% of Canadian households.
Goodfood's commitment to sustainability is evident in their B Corp certification and efforts to reduce food waste by delivering perfectly portioned ingredients. Additionally, their partnership with the Breakfast Club of Canada ensures that for every box purchased, a meal is donated to a child in need
Recipes per week
Number of people
Classic Basket
Vegetarian Basket
Easy Prep Basket
Clean15 (Low carb)
Family Basket
Price per serving
$11.74
$12.74
$10.74
$11.74
$9.74
n/a
$10.74
$11.74
$9.74
n/a
n/a
n/a
$12.74
$13.74
$11.74
$12.74
$10.74
n/a
$14.74
$15.74
$13.74
$14.74
$12.74
n/a
$11.24
$10.24
$9.24
n/a
n/a
n/a
Shipping
$0.00
$0.00
$0.00
$0.00
$0.00
n/a
$0.00
$0.00
$0.00
n/a
n/a
n/a
$0.00
$0.00
$0.00
$0.00
$0.00
n/a
$0.00
$0.00
$0.00
$0.00
$0.00
n/a
$0.00
$0.00
$0.00
n/a
n/a
n/a
Weekly Total
$93.92
$76.44
$128.88
$93.92
$155.84
n/a
$85.92
$70.44
$116.88
n/a
n/a
n/a
$101.92
$82.44
$140.88
$101.92
$171.84
n/a
$117.92
$94.44
$164.88
$117.92
$203.84
n/a
$89.92
$122.88
$147.84
n/a
n/a
n/a
Classic Basket
This traditional meal kit option comes in vegetarian and non-vegetarian options, and the menu includes several different types of meals. Some of them are easy to prepare, while some will require more time to cook, especially for more inexperienced chefs. These food boxes can be for two people with the option of ordering three or four recipes per week, or for four people with the option of ordering two, three, or four recipes per week. The price per serving is from $11.24 to $14.49.
Here are some sample meals: Peanutty dan dan noodles with mushrooms and baby bok choy, cheesy chicken breasts and creamy roasted pepper sauce with string beans over spiced orzo, and pork sausage traybake with veggies, apple, thyme and whole-grain mustard mayo.
Vegetarian Basket
Goodfood is one of the first meal kit delivery companies that started offering vegetarian plans to their customers and not just vegetarian meal options. These dishes include creative ways to avoid animal-based products in one’s diet. The price per serving is from $11.49 to $13.49, and customers can order up to three recipes for two or four people per week.
Here are some sample meals: Fresh cheese tortellini and caramelized onion with crisp radish and chive salad, golden halloumi over minty bulgar with honey-lemon roasted vegetables, and vegan maple carrot and pearl couscous plates with spicy cucumber salsa and herbed hummus.
Family Basket
This plan has everything a family will need for dinners up to four times a week. Every meal automatically comes with four servings, but customers can select how many meals they want each week (from 2-4). Recipes are designed to be kid-friendly. The price per serving is from $10.74 to $12.99.
Here are some sample meals: creamy pork chops with ajvar and grana padano, chicken and veggie traybake with maple pepitas and ranch-spiced sour cream, and BBQ chicken naan pizzas with baby greens and apple salad.
Easy Prep Basket
This plan is oriented toward people who are completely new to cooking or short on time. The Easy Prep meals come with pre-cut ingredients so you just have to assemble or cook! These meal kits are meant to be box-to-table in 15-20 minutes. Customers can order 3 or 4 meals for two people or 2, 3, or 4 meals for 4 people per week. The price per serving is from $12.24 to $15.49.
Here are some sample meals: Quick BBQ ground beef tacos with creamy carrot and sweet pepper slaw, steak au poivre with potato mash and brussels sprouts, and tangy chicken and braised cabbage with roasted carrots and potatoes with spiced sour cream.
Clean15 (Low-Carb)
This Goodfood box contains all low-carb, high-protein meals that can be ready in 15 minutes or less. Customers can order 3 or 4 meals for two people or 2, 3, or 4 meals for 4 people per week. The price per serving is from $14.24 to $16.99.
Here are some sample meals: Seared chicken breasts with mushroom sauce and garlic-sauteed zucchini, chicken, balsamic and burst cherry tomato skillet with crisp string pea salad, and Scandinavian-style pork tenderloin with fresh dill, roasted carrots and string beans.
Goodfood Pricing and Value
Understanding the cost structure is crucial for evaluating any meal kit service. In this Goodfood review, we examine the pricing to determine its value proposition.
Goodfood offers competitive pricing, with meals starting as low as $8.99 per serving. The exact cost depends on the selected plan and the number of servings per week. For instance, the Easy Prep Basket provides time-saving recipes with fresh, pre-cut ingredients, catering to those seeking convenience without compromising on quality.
Additionally, Goodfood frequently provides promotions for new subscribers, such as discounts on the first few orders or complimentary meals. These offers enhance the affordability of trying out their service. It's advisable to check their official website or subscribe to their newsletter for the latest deals.
Promotion 18 free meals
Get up to 18 FREE meals across your first 4 baskets! New clients only
The Site Founder’s Goodfood Review
Goodfood has extensive lists of recipes for a variety of palates. One of my favorite Goodfood meals is the chicken thighs with parmesan fries and salad! These were not too difficult to cook and all the ingredients were fresh, carefully measured, and well-packed. The raw ingredients successfully survived a few days in my fridge before I started cooking this meal.
Here are some of the other Goodfood recipes that we’ve tried and thoroughly enjoyed:
Goodfood Canada Terms and Fine Print
Delivery
| Delivery area | AB, BC, MB, NB, NS, ON, PE, QC, SK |
|---|---|
| Home delivery | Yes |
| Work delivery | Yes |
| Must be present for delivery | No |
| Delivery window | Unknown |
| Box stays cold for | 24 hours |
To help clarify Good Food Canada's confusing fine print, our team has laid out the most essential information that customers could want to know before spending their money.
Regarding delivery procedures, every Goodfood box is insulated to keep the items fresh for 24 hours after your delivery arrives. It is recommended to unpack it as soon as you get it and store all the items in the refrigerator until you are ready to cook. A new box will be delivered weekly unless the subscription plan is paused or cancelled.
Flexibility
| Switch between plans | No |
|---|---|
| Minimum subscription length | 1 week |
| How to cancel subscription | Email or phone |
| Extra charge for skipping week | No |
| Weekly deadline to cancel/skip | 3-7 days before delivery date |
| Auto-renewal | Yes |
| Personalization options | Number of people, Recipes per week |
Good Food Canada is fairly flexible in terms of plans and menu. Customers have five plans to choose from, and each plan has a wide variety of meals. It is also easy to switch between plans whenever needed. Customers will receive their delivery weekly, but if they need to skip a week, they can always do so through the Goodfood website. However, if you're wondering how to cancel Goodfood, you will need to either call or email customer support. This can be inconvenient and time-consuming.
Customer Service and Usability
The Goodfood website is decently user-friendly. After signing up, customers can log in and start customizing their menu. In the event that something goes wrong, clients can get in touch with Goodfood customer service via phone at 1(855) 515-5191 or send them an email at [email protected]. Goodfood has Facebook and Instagram accounts to communicate with customers via Messenger or Direct. Online chat is also available.
Unfortunately, Goodfood customers have widely reported experiencing problems with the company’s support platforms. Goodfood Canada has significantly more negative reviews than average, and the company receives twice as many complaints regarding non-responsive support and billing errors compared to similar meal kit companies. Many customers who wonder how to cancel Goodfood find out that they need to call or email the company to stop their subscription, which is very inconvenient. This suggests that even though Goodfood has set up different interfaces for customer support, the company is not paying enough attention to the concerns of the actual people buying meal kits.
If you want to cancel a Goodfood subscription, you should contact the Member Happiness team via email or live chat (available on weekdays between 8:00 am and 10:00 pm or on weekends between 9:00 am and 5:00 pm).
Phone
(855) 515-5191Email
[email protected]Online chat
Social media
Downloadable App
Address
4600 rue Hickmore, Montréal, Québec H4T 1K2 CanadaGoodfood Reviews from Customers
In order to learn what customers are saying about Goodfood Canada, we analyzed the reviews that people have posted online on various ratings websites. We looked at positive, negative, and mixed reviews of the company and studied the specific reasons that customers cited for why they felt the need to write a review. Finally, we wanted to find out which Goodood dishes are the most popular, so we counted how many times each recipe was mentioned by reviewers.
Testimonials
We’ve stuck with Goodfood for a reason.
We’ve tried a few other meal kits, but Goodfood just works best for our family. It’s super easy to pick meals each week, and the variety keeps things interesting. I’ve gotten way more comfortable in the kitchen thanks to these kits—there’s always something new to try, but nothing feels overwhelming. The produce is fresh, the recipes are straightforward, and the portion sizes are just right. The market add-ons are a nice bonus too.
– Samira, Toronto
Date of experience: May 12, 2025
Perfect for solo living.
As someone living alone, I was wasting so much food before switching to Goodfood. Now I get exactly what I need, and nothing goes to waste. The meals are super tasty, and the recipes are easy to follow, even for someone who’s not a natural cook. I also like that the packaging is mostly recyclable—it feels like they’re making an effort. It’s made my weekly routine simpler and healthier.
– Glen, Victoria
Date of experience: May 4, 2025
Distribution of reviews compared to industry-wide averages
To better see how Goodfood Canada compares to their main competitors, we read their online reviews and marked each one as positive, negative, or mixed. For our definitions, positive reviews were mostly complimentary, and negative Goodfood reviews were critical, while mixed reviews were somewhere in between. Notably, only a third of Goodfood reviews were positive, which was surprising given that the average meal kit company has nearly 70% positive reviews. Correspondingly, nearly half of Goodfood reviews were negative, compared to just one-fifth negative for the average meal kit company.
GoodFood
Industry Average
Positive, %
Negative, %
Mixed, %
Most frequently given reasons for liking or disliking the company
Beyond looking at the overall opinion of a reviewer, we wanted to investigate the specific reasons why somebody gave a positive or negative Goodfood review. Unresponsive support, billing errors, and an inconvenient website were some of the most frequent complaints given, and all of those were mentioned more than twice as often as the average meal kit company. Unfortunately, customers have widely reported experiencing problems with the company’s support platforms. The company receives twice as many complaints regarding non-responsive support and billing errors compared to similar meal kit companies. This suggests that even though Goodfood has set up different interfaces for customer support, the company is not paying enough attention to the concerns of the actual people buying meal kits. Goodfood customers are noticeably more likely to be dissatisfied with the customer support and the user-friendliness of the website of the meal kit company.
Regarding positive reviews, Goodfood customers appeared to be most satisfied with the tasty food and clear recipes. In conclusion, while Goodfood Canada received worse reviews than most of its competitors, the company's customers appear to be happier with the food than with the organization and logistics of the company.
Positive
GoodFood
Industry Average
tasty food
clear recipes
responsive support
Negative
GoodFood
Industry Average
unresponsive support
billing errors
inconvenient website
The three most popular recipes mentioned in Goodfood reviews
Finally, we wanted to find out which Goodfood recipes are most customers’ favourites. After reading all of the company’s reviews, we found that customers especially enjoyed the pan-seared trout, roasted sweet potato quinoa bowl, and Brazilian chicken stew. Chicken dishes seem to enjoy particular popularity, since many of the praise-receiving Goodfood recipes were chicken-based.
Frequently Asked Questions:
What happens if I’m not at home when Goodfood delivers?
Like with almost any other package, Goodfood can simply leave the food on the customer’s doorstep. Other options include having a neighbor accept the package on your behalf, having the food subscription box mailed to a workplace instead of a residence (it will stay cold for over 24 hours at room temperature), or asking a local business to accept the package and then hold it for pickup.
How quickly do I have to get my food in the fridge?
Can I skip a week?
Where does Goodfood deliver?
Is Goodfood produce pre-washed?
Does Goodfood Support Local Produce and Farms?
Who is Goodfood owned by?
How much does Goodfood cost per week?
Is Goodfood only in Canada?
Is Goodfood suitable for people with allergies?
Is the packaging recyclable?
Is GoodFood worth it?
Goodfood is the only Canada-wide meal prep delivery company owned by Canadians. The company has a small menu but diverse options. Goodfood portions, particularly the proteins, also tend to be a little smaller than those of other leading meal kits. Nevertheless, Goodfood customers benefit from the flexibility of the company’s meal kit plans and the wide variety of dishes.
We hope that our Goodfood review helped you make the right choice. If you’re interested in learning more about this company, you can visit their website and see their meal options for yourself. If not, you can read our other overviews of Canada’s best food subscription boxes.
Get 18 free meals
Get up to 18 FREE meals across your first 4 baskets! New clients only
Updated on May 21, 2025
Company Reputation
Plans and Meals
Delivery and Flexibility
Support and Usability
Select up to four meat and vegetables recipes out of 12 meals each week
You have three vegetarian meals per week to choose from
Select up to four quick and easy recipes out of 12 meals each week
Select up to four low – carb meat and vegetables recipes out of 12 meals each week
Select up to four family-friendly recipes out of 8 meals each week
