Goodfood Canada Review 2024 (One of the Most Popular Meal Kits)

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Goodfood Review Summary

Goodfood meal kits are pretty reasonably priced, with a serving costing approximately $10.74 - $16.99, depending on how many people you order for and how many recipes per week. One of the main benefits of Goodfood is their dedicated low-carb plan. The company advertises that all meals are carefully planned by a nutritionist. Like most other meal kit companies, Goodfood calibrates portion sizes to be the right amount of food for one filling meal without leftovers. This makes them great meal kits for singles, couples, or families. 

Goodfood commands the second largest portion of the Canadian meal kit market share, and their delivery zones encompass over 95% of Canadian residents. Goodfood Canada’s price points and healthy recipe options have helped them build and expand their customer base. Goodfood offers several plans that cater to various consumer needs. For instance, their Easy Prep Basket is directed at customers who may not have the time and energy to prepare a more elaborate and tedious meal.

The company has seen a steady increase in active subscribers. At the same time, Goodfood has seen a fall in consumer confidence after many customers reported delivery issues and billing errors. Customers have expressed disappointment with unreliable deliveries and a lack of meaningful response or compensation from support. This mixed record reflects a company with many pros and cons, which this Goodfood review will discuss in detail below.

Credibility and Reputation

Plans and Meals

Good Food Canada offers five main subscription dinner plans to choose from. In addition to their traditional plan, Goodfood offers meals for kitchen beginners who are just starting to learn how to cook, family-friendly options, meals for those people who prefer a low-carb diet, and meals for vegetarians.

Customers report that Goodfood boxes are well-packaged with clear recipes and easy-to-follow directions. Many customers praise the variety of meal options available from Goodfood, although, in reality, the weekly menu is not as extensive as most Canadian meal kit companies. There are just five vegetarian options each week and the largest variety is found in the Classic plan with around 13 recipes each week (these include meals from other categories too, hence the high number). The total number of recipes across the different plans is 18, which is fairly decent. If you're not a fussy eater or have dietary requirements, then you'll have much more variety to choose from. What's more, Goodfood's prices are reasonable compared with their competitors. 

Classic Basket

This traditional meal kit option comes in vegetarian and non-vegetarian options, and the menu includes several different types of meals. Some of them are easy to prepare, while some will require more time to cook, especially for more inexperienced chefs. These food boxes can be for two people with the option of ordering three or four recipes per week, or for four people with the option of ordering two, three, or four recipes per week. The price per serving is from $11.24 to $14.49.

Here are some sample meals: Peanutty dan dan noodles with mushrooms and baby bok choy, cheesy chicken breasts and creamy roasted pepper sauce with string beans over spiced orzo, and pork sausage traybake with veggies, apple, thyme and whole-grain mustard mayo. 

Vegetarian Basket

Goodfood is one of the first meal kit delivery companies that started offering vegetarian plans to their customers and not just vegetarian meal options. These dishes include creative ways to avoid animal-based products in one’s diet. The price per serving is from $11.49 to $13.49, and customers can order up to three recipes for two or four people per week.

Here are some sample meals: Fresh cheese tortellini and caramelized onion with crisp radish and chive salad, golden halloumi over minty bulgar with honey-lemon roasted vegetables, and vegan maple carrot and pearl couscous plates with spicy cucumber salsa and herbed hummus. 

Family Basket

This plan has everything a family will need for dinners up to four times a week. Every meal automatically comes with four servings, but customers can select how many meals they want each week (from 2-4). Recipes are designed to be kid-friendly. The price per serving is from $10.74 to $12.99. 

Here are some sample meals: creamy pork chops with ajvar and grana padano, chicken and veggie traybake with maple pepitas and ranch-spiced sour cream, and BBQ chicken naan pizzas with baby greens and apple salad. 

Easy Prep Basket

This plan is oriented toward people who are completely new to cooking or short on time. The Easy Prep meals come with pre-cut ingredients so you just have to assemble or cook! These meal kits are meant to be box-to-table in 15-20 minutes. Customers can order 3 or 4 meals for two people or 2, 3, or 4 meals for 4 people per week. The price per serving is from $12.24 to $15.49. 

Here are some sample meals: Quick BBQ ground beef tacos with creamy carrot and sweet pepper slaw, steak au poivre with potato mash and brussels sprouts, and tangy chicken and braised cabbage with roasted carrots and potatoes with spiced sour cream. 

Clean15 (Low-Carb)

This Goodfood box contains all low-carb, high-protein meals that can be ready in 15 minutes or less. Customers can order 3 or 4 meals for two people or 2, 3, or 4 meals for 4 people per week. The price per serving is from $14.24 to $16.99.

Here are some sample meals: Seared chicken breasts with mushroom sauce and garlic-sauteed zucchini, chicken, balsamic and burst cherry tomato skillet with crisp string pea salad, and Scandinavian-style pork tenderloin with fresh dill, roasted carrots and string beans. 

Goodfood Pricing and Value

Understanding the cost structure is crucial for evaluating any meal kit service. In this Goodfood review, we examine the pricing to determine its value proposition.

Goodfood offers competitive pricing, with meals starting as low as $8.99 per serving. The exact cost depends on the selected plan and the number of servings per week. For instance, the Easy Prep Basket provides time-saving recipes with fresh, pre-cut ingredients, catering to those seeking convenience without compromising on quality.

Additionally, Goodfood frequently provides promotions for new subscribers, such as discounts on the first few orders or complimentary meals. These offers enhance the affordability of trying out their service. It's advisable to check their official website or subscribe to their newsletter for the latest deals.

Goodfood Canada Terms and Fine Print

Delivery

Delivery area	AB, BC, MB, NB, NS, ON, PE, QC, SK
Home delivery	Yes
Work delivery	Yes
Must be present for delivery	No
Delivery window	Unknown
Box stays cold for	24 hours

To help clarify Good Food Canada's confusing fine print, our team has laid out the most essential information that customers could want to know before spending their money.

Regarding delivery procedures, every Goodfood box is insulated to keep the items fresh for 24 hours after your delivery arrives. It is recommended to unpack it as soon as you get it and store all the items in the refrigerator until you are ready to cook. A new box will be delivered weekly unless the subscription plan is paused or cancelled.

Flexibility

Switch between plans	No
Minimum subscription length	1 week
How to cancel subscription	Email or phone
Extra charge for skipping week	No
Weekly deadline to cancel/skip	3-7 days before delivery date
Auto-renewal	Yes
Personalization options	Number of people, Recipes per week

Good Food Canada is fairly flexible in terms of plans and menu. Customers have five plans to choose from, and each plan has a wide variety of meals. It is also easy to switch between plans whenever needed. Customers will receive their delivery weekly, but if they need to skip a week, they can always do so through the Goodfood website. However, if you're wondering how to cancel Goodfood, you will need to either call or email customer support. This can be inconvenient and time-consuming.

Customer Service and Usability

The Goodfood website is decently user-friendly. After signing up, customers can log in and start customizing their menu. In the event that something goes wrong, clients can get in touch with Goodfood customer service via phone at 1(855) 515-5191 or send them an email at [email protected]. Goodfood has Facebook and Instagram accounts to communicate with customers via Messenger or Direct. Online chat is also available.

Unfortunately, Goodfood customers have widely reported experiencing problems with the company’s support platforms. Goodfood Canada has significantly more negative reviews than average, and the company receives twice as many complaints regarding non-responsive support and billing errors compared to similar meal kit companies. Many customers who wonder how to cancel Goodfood find out that they need to call or email the company to stop their subscription, which is very inconvenient. This suggests that even though Goodfood has set up different interfaces for customer support, the company is not paying enough attention to the concerns of the actual people buying meal kits.

If you want to cancel a Goodfood subscription, you should contact the Member Happiness team via email or live chat (available on weekdays between 8:00 am and 10:00 pm or on weekends between 9:00 am and 5:00 pm).