HelloFresh vs. Goodfood vs. Chefs Plate Comparison in (2026)

The short answer: which one should you pick?

If price is what matters most, pick Chefs Plate. It runs the lowest per-serving cost of the three, from $8.99 per serving on its larger boxes, with free shipping on most plans. If you want the widest weekly menu and the most family and kid-friendly recipes, pick HelloFresh, which carries 100+ recipes a week and the broadest set of meal types. If you want a Canadian-owned brand with dedicated low-carb (Clean15) and vegetarian-first plans, pick Goodfood. One thing worth knowing up front: HelloFresh owns Chefs Plate, so the two share a supply chain but run as separate brands at different price points. All three open with a welcome deal for new customers, so the cheapest week to try any of them is your first one. The current offers are below.

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HelloFresh vs. Goodfood vs. Chefs Plate: comparison at a glance

Start with the numbers side by side. This table sets the baseline on ownership, menu size, cooking time, delivery, and price, and the sections below go deeper on each one.

Pros & Cons

Each brand trades on a clear strength: Chefs Plate on price, HelloFresh on variety, Goodfood on quality and Canadian sourcing. After cooking from all three, those strengths hold up in the kitchen, and so do the trade-offs: the cheaper box is the simpler box, and the prettier produce comes with the bigger delivery fee. Here is where each one wins and where it falls short.

HelloFresh vs. Goodfood vs. Chefs Plate pricing

Chefs Plate is the cheapest of the three at $8.99 to $9.99 per serving, Goodfood the most expensive at $10.74 to $16.99, and HelloFresh sits in between at $9.99 to $12.99. The difference is how each one sets its price: HelloFresh and Chefs Plate charge the same for any meal you pick, while Goodfood prices by plan. Here is how each one breaks down.

HelloFresh

HelloFresh prices on two variables only: how many people you order for and how many recipes you want. Because every meal costs the same, switching to a vegetarian or fish dish never changes the price. Here are the prices per serving on the different weekly plans.

Goodfood

Goodfood has five possible plans to choose from: Classic, Vegetarian, Easy Prep, Low Carb, or Family. The prices vary depending on the plan, and vegetarian is the cheapest (on the plans it’s available on), and low carb is always the most expensive option. Here are the prices per serving on the different weekly plans:

• 2 people / 3 recipes (no family plan available) = $13.49 to $16.99
• 2 people / 4 recipes (no vegetarian or family plan available) = $13.49 to $16.49
• 4 people / 2 recipes (all plans available) = $12.49 to $16.49
• 4 people / 3 recipes (all plans available) = $11.49 to $15.49
• 4 people / 4 recipes (no vegetarian plan available) = $10.74 to $14.24

Chefs Plate pricing (the cheapest of the three)

Chefs Plate is the lowest-priced of the three brands, and its pricing is the simplest. Per serving runs $8.99 to $9.99 on the standard menu, with the rate set by box size rather than by the meals you pick: two-serving boxes sit at $9.99 per serving and four-serving boxes drop to $8.99. A few premium dishes and 15-minute prep meals carry a small surcharge. Shipping is free on every plan except the smallest two-person, two-meal box, which adds a $6 delivery fee.

When we cooked Chefs Plate boxes, most recipes ran 15 to 30 minutes, and the prep was noticeably lighter than HelloFresh: fewer components, shorter ingredient lists, and recipe cards aimed at weeknight speed rather than variety. That trade is the whole point. You give up some menu range and get the lowest price and the fastest cleanup.

Here are the prices per serving on the different weekly plans with Chefs Plate:

New customers can usually start from $3.99 per serving on the first box with the Chefs Plate intro offer (current as of June 2026).

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A few things the table doesn’t show

The at-a-glance table covers price, menu size, and delivery. A handful of differences sit outside it and can still swing the decision:

• HelloFresh owns Chefs Plate, yet the two run as separate brands at separate price points and never share a menu.
• HelloFresh reaches the most addresses. In some rural and suburban areas it is the only one of the three that delivers.
• Goodfood supports local farmers and aims for at least 85% Canadian-sourced ingredients, and it is the only one of the three that is Canadian owned.
• All three list allergens on their recipes but warn the kits may not suit severe allergies, since ingredients are packed in shared facilities where cross-contamination can happen.
• Low-carb and vegetarian options vary. Goodfood has dedicated Clean15 (low-carb) and vegetarian-first baskets, HelloFresh runs low-carb and low-calorie Smart Meals, and Chefs Plate keeps a smaller vegetarian rotation.

Menus and meal plans compared

HelloFresh has the widest menu by far, with 100+ recipes a week across the most meal types. Chefs Plate keeps a tighter open menu you can pick freely from, and Goodfood offers fewer recipes while locking you into one plan at a time. If you have already narrowed it to two brands, our dedicated head-to-head pages go further on each pairing. Here is what each one actually puts on the menu.

HelloFresh

HelloFresh runs different meal types each week, and you can pick from the full weekly menu of 100+ recipes, so the choice is wide. In practice the long menu is the whole reason to stick with it: there is rarely a week where nothing appeals, which is the trap smaller menus fall into by the third or fourth week. The flip side is that the recipe cards tend to run longer, with more components to wash and chop, so a HelloFresh box is the one you plan for, not the one you grab on a chaotic Tuesday.

Meat & Veggies

This is the most popular type of meal from HelloFresh Canada. There are always several vegetarian options included in the HelloFresh menu, and a wide variety of different meats are cycled through in order to cater to every palate. Most meals take approximately 30 to 45 minutes to prepare. This plan is great for adults looking to shake up their usual lunch and dinner schedule by trying out new recipes from a variety of cuisines.

Here are some sample meals: Steak au poivre with bacon caesar salad and fries, chorizo and corn skillet rice with cheese and lime crema.

Family-Friendly

For many families this plan is what makes HelloFresh worth the money. It is built around four servings per meal and aimed at households cooking together:

• High-quality, healthy, kid-friendly recipes designed with controllable spice levels
• A nutritious alternative to fast food, drawing on millions of boxes shipped worldwide
• An easy way for family members with less cooking experience to step into the kitchen

Here are some sample meals: Mexican-spiced pork quesadillas with tomato-pepper salsa, Swedish-style beef meatballs with creamy gravy and buttery green beans.

Vegetarian

This plan leans on seasonal produce, hearty grains, and vegetarian-friendly proteins, and it is one of the most varied vegetarian meal kits in Canada. HelloFresh describes it as “specially designed with our vegetarian friends in mind, although we have a feeling even the most loyal meat lovers will fall in love with the wide variety of creative and flavorful recipes.” It works for committed vegetarians and for anyone testing a meat-free diet.

Here are some sample meals: Ricotta and mushroom flatbreads with chives, veggie chili with tortilla chips and sour cream.

Pescatarian

Pescatarians skip meat but eat fish, leaning on plant-based proteins the way vegetarians do. The HelloFresh Pescatarian Plan mirrors the Vegetarian Plan, with fish-based dishes added on top.

Here are some sample meals: Golden coconut shrimp with green onion rice and stir-fried veggies, creamy pesto salmon and shrimp with wild rice pilaf.

Smart Meals

Like the Vegetarian meals, the Smart Meals are focused on healthy eating. In particular, Smart Meals are low-carb, low-calorie meal kits for those looking to stay off carbs and regulate their caloric intake. These recipes avoid sugar-heavy products and tend to stay in the realm of lean meats, whole grains, and leafy greens. Many fitness-oriented customers have praised this plan as a tool for reaching and maintaining their target weight and ideal body type.

Here are some sample meals: Carb smart cheesy bacon-stuffed zucchini with Italian-dressed salad, calorie smart Mexi-Cali shrimp bowls with warm bulgur salad and Baja sauce.

Quick & Easy Meals

HelloFresh recognizes that many of their customers are always on the go and want a meal kit that takes no time to prepare and uses fewer dishes. To address this, the company offers Quick & Easy meals. These prioritize simpler meals with faster preparation, cooking, and cleaning times. As a result, customers who want to save even more time will love these HelloFresh meals.

Here are some sample meals: Turkish-style spiced chicken with almond rice and yogurt sauce, quick Tex-Mex chorizo and rice skillet with poblanos and sour cream.

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Chefs Plate

Chefs Plate has three main categories to choose from, although you can choose from all of their meals each week so you won’t be limited.

Meat and Vegetables

If you and your family eat everything, this option will be the best for you and each week these meals will appear at the top of the menu for easy selection. It includes the widest variety of meat, seafood, and vegetarian recipes. Some recipes will need 30 minutes of your time, while others will require only 15 minutes. You can order two or four servings of two, three, or four meals per week.

Here are some sample meals: Caribbean-style beef and veggies bowls with golden rice, Buffalo ranch chicken with mashed potatoes and roasted carrots.

Vegetarian

If you select this option you’ll see delicious vegetarian recipes at the top of the menu, packed with fresh produce, whole grains, and plant-based protein. You can choose two or four servings of two, three, or four meals per week.

Here are some sample meals: Mediterranean-inspired feta and chickpea bowls with bulgar salad, creamy veggie pasta primavera with roasted broccoli and parmesan cheese.

Family

What makes this option different from the previous two is that it contains healthy, easy, and kid-friendly recipes that will help you spend more family time together. You can invite the kids to help you with cooking or reading the recipes, adding more fun and education to your daily routine with them. Similarly to other plans, you can order two or four servings of two, three, or four meals per week.

Here are some sample meals: Smash burgers and spiced potatoes with caramelized onions and smoky sauce, Tuscan pork and ricotta pasta with sweet peppers.

Goodfood

Goodfood also has a variety of plans to choose from but unlike the other two companies you are limited to choosing meals within that plan, so can’t choose anything from the menu. The reason for that is that Goodfood prices its meals differently, whereas HelloFresh and Chefs Plate don’t differentiate between meat or vegetarian dishes. Where Goodfood earns its higher price is the box itself: the produce tends to arrive in better shape, and the recipes lean a little more ambitious than the weeknight-fast crowd. If you cook for the enjoyment of it as much as the convenience, this is the one to reach for. If you just want dinner solved with the least fuss, the locked plans can feel restrictive.

Classic Basket

This traditional meal kit option comes in vegetarian and non-vegetarian options, and the menu includes several different types of meals. Some of them are easy to prepare, while some will require more time to cook, especially for more inexperienced chefs. These food boxes can be for two people with the option of ordering three or four recipes per week, or for four people with the option of ordering two, three, or four recipes per week. The price per serving is from $11.24 to $14.49.

Here are some sample meals: Peanutty dan dan noodles with mushrooms and baby bok choy, cheesy chicken breasts and creamy roasted pepper sauce with string beans over spiced orzo, and pork sausage traybake with veggies, apple, thyme and whole-grain mustard mayo.

Vegetarian Basket

Goodfood is one of the first meal kit delivery companies that started offering vegetarian plans to their customers and not just vegetarian meal options. These dishes include creative ways to avoid animal-based products in one’s diet. The price per serving is from $11.49 to $13.49, and customers can order up to three recipes for two or four people per week.

Here are some sample meals: Fresh cheese tortellini and caramelized onion with crisp radish and chive salad, golden halloumi over minty bulgar with honey-lemon roasted vegetables, and vegan maple carrot and pearl couscous plates with spicy cucumber salsa and herbed hummus.

Family Basket

This plan has everything a family will need for dinners up to four times a week. Every meal automatically comes with four servings, but customers can select how many meals they want each week (from 2-4). Recipes are designed to be kid-friendly. The price per serving is from $10.74 to $12.99.

Here are some sample meals: creamy pork chops with ajvar and grana padano, chicken and veggie traybake with maple pepitas and ranch-spiced sour cream, and BBQ chicken naan pizzas with baby greens and apple salad.

Easy Prep Basket

This plan is oriented toward people who are completely new to cooking or short on time. The Easy Prep meals come with pre-cut ingredients so you just have to assemble or cook. These meal kits are meant to be box-to-table in 15-20 minutes. Customers can order 3 or 4 meals for two people or 2, 3, or 4 meals for 4 people per week. The price per serving is from $12.24 to $15.49.

Here are some sample meals: Quick BBQ ground beef tacos with creamy carrot and sweet pepper slaw, steak au poivre with potato mash and brussels sprouts, and tangy chicken and braised cabbage with roasted carrots and potatoes with spiced sour cream.

Clean15 (Low-Carb)

This Goodfood box contains all low-carb, high-protein meals that can be ready in 15 minutes or less. Customers can order 3 or 4 meals for two people or 2, 3, or 4 meals for 4 people per week. The price per serving is from $14.24 to $16.99.

Here are some sample meals: Seared chicken breasts with mushroom sauce and garlic-sauteed zucchini, chicken, balsamic and burst cherry tomato skillet with crisp string pea salad, and Scandinavian-style pork tenderloin with fresh dill, roasted carrots and string beans.

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Discounts / Promo Codes

All three run welcome offers worth up to 20 or more free meals, and Chefs Plate goes furthest for students and seniors with its tiered codes. Promo offers change often, so the figures below are current as of June 2026; check the live offer through the links above before you sign up.

HelloFresh

Welcome offer: new customers can get up to 20 free meals plus free sides for life on their subscription. The free item lands one per box while the subscription stays active, and items may vary.

Student discount: HelloFresh runs student discounts, with the exact deal varying. Verification through a service like Student Beans is usually required.

Chefs Plate

Introductory offer: new customers can start from $3.99 per serving with free shipping and access to the $1 menu.

Senior discount: customers aged 60 and over get a tiered discount of 50%, 40%, 30%, and 20% off the first four boxes, then 10% off the next 51 boxes (advertised as up to 22 free meals plus the $1 menu).

Student discount: students can get up to 22 free meals and $1 add-on promotions with the Chefs Plate student code.

Goodfood

New customers can get up to 20 free meals across their first four baskets.

Packaging / Delivery

HelloFresh reaches the most homes, Chefs Plate is the only one with free shipping on almost every plan, and Goodfood charges the most to deliver. On packaging the three are close. Each uses recyclable boxes and compostable meal bags, and Goodfood adds a Reusable Box Program in select regions: with a $50 refundable deposit, eligible customers receive two rotating reusable boxes to cut down on single-use packaging. Brace for one thing either way. There is more packaging than the marketing photos suggest, with each meal sealed in its own bag plus ice packs and insulation, so every box asks for a good twenty minutes of breaking down recycling before you cook.

HelloFresh ships to 95% of Canadian households, covering Ontario, Quebec, Manitoba, Saskatchewan, Alberta, British Columbia, Newfoundland, and the Maritimes. The first box ships free, while standard shipping is $9.99 per delivery, and $19.98 for Newfoundland.

Chefs Plate delivers to Ontario, British Columbia, Alberta, Saskatchewan, Prince Edward Island, New Brunswick, Nova Scotia, and Manitoba. Most plans include free shipping, except the 2-person, 2-meal-per-week plan, which carries a $6 delivery fee.

Goodfood serves Quebec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, and the Maritimes, and it charges a $10.99 delivery fee per order, with possible rural and frozen-box surcharges on top. In certain urban areas, Goodfood also provides same-day or next-day delivery, adding extra convenience for busy customers.

Customer Reviews

On Trustpilot the three score close together: HelloFresh and Goodfood both sit at 3.9 stars out of five, with Chefs Plate just behind at 3.6 (all as of June 2026). The praise and the complaints rhyme across all three, which makes the ratings a useful gut check rather than a tiebreaker.

For HelloFresh, most customers enjoy how easy the ordering process is and the variety on offer each week. While most people have positive experiences with the freshness of the food, some pointed out the meat was spoiled when they opened the bag. Generous portion sizes come up often as a plus. Here’s one customer review:

“I adore the convenience and simplicity of my Hello Fresh membership. The food always tastes wonderful and is nutritious. Accessing customer service has greatly improved over the years as well”

Chefs Plate reviewers love how tasty the meals are and how easy they are to cook, often posting photos of what they made. Freshness and quality come up as favourites, though some reported the opposite, with vegetables that arrived wilted or rotten.

Goodfood reviewers single out the fresh ingredients and recipe cards that are easy to follow. The common complaints are portion sizes running small and the occasional delivery hiccup.

Apps, support, and managing your subscription

Account management is close enough across all three that it rarely decides the call. Every one lets you pause, skip, or cancel from a web account or mobile app with no long-term contract. HelloFresh and Chefs Plate share the same parent and run near-identical account tools with phone, email, and live chat support. Goodfood gives you the same skip-and-cancel control and a well-rated app, with support over email and chat.

Verdict: Which meal kit company is right for you?

The right pick comes down to one priority. For the lowest price, go with Chefs Plate; it is the cheapest meal kit in Canada and the fastest to cook. For the widest weekly menu and the most family and kid-friendly recipes, go with HelloFresh. For a Canadian-owned brand with dedicated low-carb (Clean15) and vegetarian-first plans, go with Goodfood, which also runs the only low-calorie options if that is what you are after. If you start with Chefs Plate for the price and find yourself wishing the menu were bigger, HelloFresh is the natural step up under the same parent company, so the cooking experience will feel familiar. And if you love HelloFresh but want produce that arrives a notch fresher, Goodfood is the one to try next.

If you have already narrowed it to two brands, our dedicated head-to-head pages dig deeper into each pairing: HelloFresh against Goodfood, Chefs Plate against HelloFresh, and Chefs Plate against Goodfood. Whichever you land on, all three save you shopping and cooking time and get new recipes onto your table.

Read our other meal kits comparison articles

• Chefs Plate vs. HelloFresh
• Chefs Plate vs. Goodfood
• HelloFresh vs. Goodfood
• Chefs Plate vs. Fresh Prep
• Fresh Prep vs. HelloFresh
• HelloFresh vs. Factor
• CookUnity vs. Factor

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