As one of the biggest American meal kit companies, together with Blue Apron and Plated, many Canadians have been wondering if Plated is in Canada yet, or when Plated will be delivering meal kits to their home province.
The answers for now are: No, and… we’re not sure.
We thought that we’d take a look at Plated and how it compares to some of the Canadian options on the market. Plus, we’ll definitely be the first ones to update this article if Plated Canada ever opens up shop!
These days, Plated is owned by Albertsons (a large grocery chain) after it was purchased in 2017 for over $200 Million. The chain is experimenting with including meal kits on its shelves, but has not substantively changed the core business of ordering meal kits online.
The company started with much more humble origins however. In the summer of 2011 Josh Hix and Nick Taranto decided that supper needed to be done differently. For a while, the only thing they changed was their bank account balances as they invested a ton of cash into the company with little to show for it except for hard-won experience.
Their big break came when they managed to get on the entrepreneurial media juggernaut TV show Shark Tank in 2014. Dallas Mavericks owners and tech guru Mark Cuban did a deal on the show – but when the two sides couldn’t agree on final terms, fellow Shark, Kevin O’Leary stepped in and provided a round of funding. After the episode aired, Plated got many new subscriptions and was off to the races. Their biggest competitors down in the USA are Blue Apron and Home Chef (neither of which is in Canada right now either) as well as the international meal kit king: Hello Fresh.
Plated in Canada vs Hello Fresh, Chefs Plate, and Goodfood
While it’s not easy to do the Plated vs Chefs Plate or Plated vs Goodfood comparisons due to the fact they don’t compete head-to-head in any markets, there is one Canadian meal kit company that does go toe-to-toe down in the US: Hello Fresh.
Now, obviously the Hello Fresh vs Plated comparison is only slightly relevant to Canadians, because the American market is so much different from ours. That said, I think that one can draw some conclusions on the relative quality of Hello Fresh’s offerings in Canada, as well as what a possible matchup might look like if Plated every came to Canada.
In reading several dozen Plated vs Hello Fresh comparison articles and reviews down from down in the States, it should come as no surprise that two massive meal kit companies are very comparable. Hello Fresh did win out roughly 75% of the time on overall taste, but clearly there is room for reasonable eaters to disagree on that subjective measure! It seemed that Plated generally had an advantage when it came to offering more elaborate “finer dining” recipes, while Hello Fresh nudged ahead in areas such as price, and overall fresh quality of produce.
The most interesting advantage that Plated had (mentioned in almost every single review) was that they included desert! It seems like this was a big win. Personally, I eat more than my fair share of desert – even when it’s not delivered to my door – but that’s just me. Plated also had more recipes to choose from each week. Almost all of the reviews noted that if you were looking for portion size per dollar, then Hello Fresh was the better bet (and also easier to cook).
Excellent Canadian Meal Kit Options to Try Instead of Plated
I actually had several Plated ads pop up on my social media feeds (maybe it tracked me when I was travelling in the USA) and I will say that the pictures looked tasty. I’m hoping that Plated comes to Canada sooner rather than later, because more competition is always good for the consumer. That said, for the time being, Plated as not released any information on if or when they will come North. My opinion is that they are fighting pretty hard for market share in the American market, and trying to figure out if they can make the grocery store + meal kit marriage happen, and consequently, Canada is “small potatoes” for them right now.
That said, see what great Canada-wide meal kit delivery options exist by checking out our
Chefs Plate Review, Goodfood Review, and Hello Fresh Review. We include our exclusive promo offer codes that make cheaper than groceries to give each Canada’s best meal kits a trial period in your kitchen!