HelloFresh vs Blue Apron: Which Meal Kit Should You Pick in 2025?
If you’re stuck deciding between HelloFresh and Blue Apron, you’re not alone. Both services make dinner easier by sending fresh ingredients and step-by-step recipes to your door. But depending on where you live, how much time you have, and what kind of meals you enjoy, one of them will probably suit you better.
We tried both and looked into the fine details — prices, meal options, cooking time, diet-friendly meals, delivery areas, and even customer support.
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HelloFresh vs. Blue Apron: comparison at a glance
 |  | ||
|---|---|---|---|
| Detailed review | Hello FreshReview | Blue Apron Review | |
| Established | 2011 | 2012 | |
| Delivery area | 11 countries including Canada,UK, Australia, etc. | USA (Not Delivering in Canada) | |
| Number of meals to choose from each week | 25-30 | 30 | |
| Сooking time (min) | 30 – 45 min | 20 – 25 min | |
| Groupon Rating | |||
| Downloadable App | |||
| Price per serving | $9.99 | $12.49 | |
| Weekly Total (3 Recipes, 2 people) | $70 – $75 | $$76.9 | |
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A Closer Look at HelloFresh
HelloFresh is one of the biggest names in the meal kit world, and for good reason. They ship to most of Canada and offer a wide range of recipes — over 100 each week — from simple dinners to sides and snacks.
Their recipe cards are easy to follow and come with tips for beginners. Meals usually take 30 minutes or less, but you can also find quicker 15-minute recipes. In 2025, they’ve added more extras in their Market section, like ready-to-eat lunches, desserts, and pantry items.
What’s Good:
- Delivers in Canada
- Tons of meal plans and weekly options
- Great for families and picky eaters
- You can add grocery extras
What’s Not:
- Most recipes need to be cooked from scratch
A Closer Look at Blue Apron
Blue Apron is available only in the U.S., but it has a strong following there. The meals are designed to feel like something from a restaurant — perfect for couples or foodies who love trying new flavors.
Their Prepared & Ready line includes fully cooked meals that just need reheating, which is great if you’re short on time.
What’s Good:
- Fancy recipes with unique ingredients
- Ready-to-eat meals available
- Wine subscription option
- Some meals work with WW (Weight Watchers)
What’s Not:
- Doesn’t deliver to Canada
- Smaller range of family-friendly recipes
HelloFresh vs Blue Apron: Pricing
Prices are pretty close. Here’s how it breaks down:
- HelloFresh: $9.99–$11.49 per serving depending on how many meals you order. Shipping is $10.99. The more meals you get, the cheaper each one is.
- Blue Apron: $9.99–$12.49 per serving. Shipping is also $10.99. Prepared meals cost a bit more.
Both brands offer sign-up deals, usually giving you around 12 free meals over a few weeks. HelloFresh often throws in extra perks, like desserts or money off future boxes.
Meal Options & Flexibility
Both services give you a lot to choose from, but HelloFresh is more flexible. You can swap ingredients, pick add-ons, and filter by diet or prep time.
Blue Apron focuses more on chef-style meals. You’ll still get options, but they lean toward date-night or adult-friendly flavors.
HelloFresh Weekly Highlights:
- Kid-friendly dinners
- One-pan and 15-min meals
- High-protein and vegetarian picks
- Sides, breakfast, snacks in the Market
Blue Apron Highlights:
- Seasonal gourmet meals
- Prepared dishes (no cooking required)
- Global flavor profiles
- Meal bundles
What If You Have a Special Diet?
Here’s how they compare:
- HelloFresh lets you pick meals that are low-calorie, pescatarian, vegetarian, low-carb, or high-protein.
- Blue Apron offers vegetarian and Wellness meals (which are WW-approved).
If you’re watching carbs or calories or want to avoid certain meats, HelloFresh gives you more ways to filter.
How Easy Are They to Use?
Both services send clear instructions and label ingredients. HelloFresh has bigger pictures and simpler steps, so it’s especially friendly for new cooks. The app is easy to use and lets you manage everything from your phone.
Blue Apron includes more advanced recipes — great if you like to cook and try new things. But their Prepared & Ready meals make things super easy too.
HelloFresh vs Blue Apron: Packaging & Sustainability
Both companies are making efforts to cut down waste and be more eco-friendly.
HelloFresh:
- Offers recyclable, compostable, and paper-based packaging
- Offsets emissions from shipping
- Cutting down on plastic use in 2025
Blue Apron:
- Clear instructions for recycling packaging
- Uses sustainable ingredient sources
- Focusing on greener materials
HelloFresh is slightly ahead in their environmental work right now.
Support and Flexibility
Both brands let you:
- Pause or cancel anytime
- Skip weeks
- Choose meals in advance
- Use an app to manage orders
Customer service is available via chat, phone, or email. HelloFresh usually gets praise for quick help. Their app is also a bit easier to use.
HelloFresh vs Blue Apron: What Real Customers Are Saying
HelloFresh (Trustpilot):
“Meals are tasty and fun to make. I love the quick recipes and the fresh produce.”
“Great service and easy to use app. I’ve saved time and eaten better!”
“I love the variety of meals offered by HelloFresh. The ingredients are always fresh, and the recipes are easy to follow. It’s made cooking at home much more enjoyable.”
“HelloFresh has been a game-changer for our family dinners. The kids enjoy helping out, and we’ve all discovered new favorite dishes. Highly recommend!”
Blue Apron (Trustpilot):
“Some of the meals are restaurant-quality. The wine pairing is a nice touch.”
“Prepared meals are great when I don’t feel like cooking, but some of the kits are a bit more work than expected.”
“Blue Apron’s meals are creative and delicious. I’ve expanded my cooking skills and tried ingredients I wouldn’t have considered before. A great experience overall.”
Ratings:
HelloFresh Canada: 3.9/5 (15,000+ reviews)
Blue Apron: 4.1/5 (3,000+ reviews)
Final Thoughts: Which One Should You Get?
Pick HelloFresh if:
- You live in Canada
- You want more diet-friendly choices
- You need fast dinners or simple recipes
- You like adding groceries or snacks to your box
Pick Blue Apron if:
- You live in the U.S.
- You like fancier, more gourmet recipes
- You’re into wine pairings
What do you get with Blue Apron or HelloFresh meal delivery services?
The overall quality of the meal kit is subjective; HelloFresh and Blue Apron offer high-quality ingredients, tasty meals, and quality service at your doorstep. They have hormone-free meats, sustainable seafood, and some organic ingredients added to their meals. However, GMO-free meals are only available with Blue Apron. Comparing the meal plans, you get 6 major categories to choose from at HelloFresh. With Blue Apron, this variety squeezes down to four recipe plans. The step-by-step instructions and detailed instructions let you be the chef in your kitchen without fail.
Along with choosing from these categories, you can customize specific options. HelloFresh only caters to vegetarian, Pescatarian, and reduced-calorie diets; therefore, people following vegan, paleo, or keto might face limitations. With Blue Apron, you have maximum variety with Signature plans, whereas Wellness and Vegetarian plan only have 3 to 4 selections. You even get the heat and eat option of Blue Apron’s Signature plans which are fully cooked and ready to eat.
To ensure that our review for meal kit services is as extensive as possible, we have collected opinions of the masses through review sites and social media feedback. Our team also got the chance to devour the delicious meals by Blue Apron and Hello Fresh. We concluded our review based on meal options, ingredient quality, ease of usage, packaging material, etc.
Click to Get up to 23 Free Meals + Free Sides for Life + Free shipping on 1st box
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