Overall rating 90.1%

Not available in Alberta Not available in British Columbia Not available in Manitoba Not available in New Brunswick Not available in Newfoundland and Labrador Not available in Nova Scotia Not available in Northwest Territories Not available in Nunavut Available in Ontario Not available in Prince Edward Island Not available in Quebec Not available in Saskatchewan Not available in Yukon
Not Available via MKC

Fresh City Farms Review 2020

Our Fresh City Farms review is slightly different from the other meal kit reviews that we’ve done, due to the necessity of describing a much different company.

While Fresh City Farms does provide meal kits that can be directly compared to the larger Canada-wide companies like Hello Fresh, they are also more of a “healthy food delivery company” and are now adding storefronts and pickup centers to their service portfolio. While you can use the company purely to get one-off meal kits delivered to your door, Fresh City also offers the ability to quickly purchase a variety of other organic health-conscious “Whole Food-sy” options.

Fresh City Farms Ratings by Our Readers
Cast your vote by selecting either button
Plans for
  • Singles
  • Vegetarians
  • Picky eaters
  • Novice cooks
  • Calorie watchers
Price ranges
$42.50 - $245.00 / week
$9.75 - $12.25 / serving
Pros and Cons
  • Focus on organic produce
  • Delivery by fuel efficient vans and bikes
  • Minimal packaging
  • Online chat readily available
  • Minimal order requiremnts
  • Lack of insulated cardboard
No exclusive promotions available via MKC

Our Top-Rated Alternatives to Fresh City Farms

#1
Overall rating 98.2%
HelloFresh Review
Plans for
  • Singles
  • Vegetarians
  • Picky eaters
  • Novice cooks
Price range/ week
$79 ‐ $165
$29 ‐ $115
Pros and cons
  • Easily skip weeks as needed
  • Wide delivery service area
  • Reusable packaging
  • Large variety of meals
#2
Overall rating 96.2%
Chefs Plate Review
Plans for
  • Singles
  • Vegetarians
  • Picky eaters
  • Novice cooks
Price range/ week
$46 ‐ $144
$11 ‐ $109
Pros and cons
  • Lowest-priced meal kit in Canada!
  • Wide variety of meals
  • Ability to easily skip any weeks we choose
  • Delivery to almost anywhere

Fresh City Farms: Editorial Notes

There are two main points that serve to differentiate Fresh City from other meal competitors:

  • They are only available in the GTA (including Mississauga).
  • Their focus on locally-sourced, organic goods is their calling card. The lawyer-turned-farmer-turned-CEO Ran Goel has stated that Fresh City meal kits contain, “almost 100 percent organic” ingredients.

While eating organic is not everyone’s cup of tea (at the risk of getting into a heated debate, we honestly don’t believe that depending on what your definition of “organic” is—for there are now many definitions—it is responsible from a world food production standpoint to advocate for exclusive-organic agriculture) the company’s tagline of “Fresh. Organic. Delivered. Healthy eating made easy.” is certainly effective!

CoVID-19 Safety Measures

  • No-contact delivery
  • Extra health and safety measures
  • Additional packaging for cooling bags
  • Disinfecting cooler bags
covid19

Fresh City Farms: Credibility and Reputation

If the name Fresh City seems familiar to you, it might be because you saw the company on CBC’s Dragons Den.

Founder Ran Goel asked for $300,000 in exchange for 10% of his company. He had a solid pitch that emphasized his wish to offer an alternative to mainstream food practices and to keep things local. The show gives you some idea of what a Fresh City Bag would look like and what their small recipe cards consist of.

However, the Dragons shied away from making serious offers when it was revealed that the company currently had relatively slim profit margins, given the intense competition within the sector. Personally, as a longtime watcher of the show and “armchair venture capitalist” (blatantly stolen from the phrase: armchair quarterback) we really wonder about Fresh City’s quest to be all things to all people in terms of opening brick-and-mortar locations and diversifying away from easy-to-understand, simple meal kits.

Click the link below to see the episode: https://www.cbc.ca/dragonsden/pitches/fresh-city-farms

Established in 2011
Registered in North York, ON
CEO Ran Goel
Clients in Canada -
BBB grade NR
Independent rating
(Google)

Fresh City Farms Weekly Plan Options

When you order from Fresh City Farms, their three most popular options are their bags. (No insulated boxes from Fresh City like you will find with Canada-wide meal kit providers like Goodfood, Chef’s Plate, or HelloFresh.) Here’s a quick breakdown of their most popular bags:

Fresh City Produce Bag

Whatever is fresh and in-season around Toronto. Fresh City buys up locally-sourced veggies (including from their own greenhouses) and delivers them to you. Contents of the bag vary from week-to-week, and you can’t handpick what produce you want with this bag. You’re basically signing up for a surprise food subscription box of local veggies and/or fruit. You can choose from various sizes and if you want exclusively fruit or exclusively vegetables. They tout their “Farmer’s Choice” bag as their Best Value.

Fresh City Salad Jar Bag

We all know we should eat more salads. Fresh City’s salad jars (which you can order separately, or as add-on items) contain all of the pre-portioned, organic ingredients, layered and sealed-in for freshness. They make it easy to simply empty the jar, mix up, and serve! They also include smoothies and snacks in these jars.

Recipes per week
Number of people
Affordable plan
Basic plan
Premium plan
Price per serving
$9.75 $9.75 $9.75 $9.75 $9.75 $9.75 $9.75 $9.75
$11.25 $11.25 $11.25 $11.25 $11.25 $11.25 $11.25 $11.25
$12.25 $12.25 $12.25 $12.25 $12.25 $12.25 $12.25 $12.25
Shipping
$3.50 $3.50 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$3.50 $3.50 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$3.50 $3.50 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Weekly Total
$42.50 $62.00 $78.00 $97.50 $78.00 $117.00 $156.00 $195.00
$48.50 $71.00 $90.00 $112.50 $90.00 $135.00 $180.00 $225.00
$52.50 $77.00 $98.00 $122.50 $98.00 $147.00 $196.00 $245.00

Fresh City Meal Kit Bag

The meal kit bags are what we’re most interested in for the purposes of our Fresh City Farms review and comparisons. There are currently six different types of subscription plans: omnivore, pescatarian, meat, vegetarian, vegan, and gluten-friendly. Finally, Fresh City currently has two brick-and-mortar locations in Toronto and is getting ready to add a third. One is a large 3,000 sq. ft. greenhouse and 2-acre farm at Downsview Park. The other is a solar-powered 3,000 sq. ft. glass greenhouse at Baka Mobile off of Highway 427. In addition to purchase options, these locations often offer workshops and events for producers/farmers to meet Fresh City customers.


For each bag, you can order from 2 to 5 recipes a week for two or four people. Prices per serving vary from $9.75 to $12.25 per week plus an additional shipping fee of $3.50 if you order for two people. In case you order for four people, the shipping fee is waved.
Cooking skills needed Basic
Ingredients sourced from Canadian farms
Vegetarian restrictions Choose by meal
Exlude an ingredient (e.g. pork) Choose by meal
Calorie range Choose by meal
Low carb options Choose by meal
Allergy restrictions Choose by meal

Fresh City Farms: Terms and Fine Print

Delivery

Delivery area ON
Home delivery Yes
Work delivery Yes
Must be present for delivery No
Delivery window 11AM to 12AM (midnight) on your delivery day
Box stays cold for 4 hours

Fresh City Farms will deliver your order to your home or work address. Alternatively, you can pick it up in one of the Pickup Hubs. See below for a link to the pickup hub map:

Your home deliveries usually arrive weekly between 11 am and midnight on your delivery day, and office deliveries arrive by 5 pm. Fresh City Farms will charge you $3 to $3.50 for delivery depending on your location. Deliveries over $75 are free, and of course, there is no charge for pick up at any of the Pickup Hubs.

Flexibility

Switch between plans No
Minimum subscription length No
How to cancel subscription Online account, email or phone
Extra charge for skipping week No
Weekly deadline to cancel/skip 10:00 am the day before your delivery
Auto-renewal No
Personalization options Selection of different dishes
In case you need to change your preferences, to skip a single delivery, or put your deliveries on hold for a block of time, you need to notify the company earlier than 10 am the day before your delivery. In case you need to cancel your subscription, you can do it via your online account, by phone or email.

Fresh City Farms: Support and Usability

In case you need to contact Fresh City Farms customer support, you have several ways to do so: by phone, email, via online chat, or on social media. The company has accounts on Facebook and Instagram. Unfortunately, no mobile app is available at the moment.
Online chat
Social media
Downloadable App
Address
70 Canuck Ave, North York, ON M3K 2C5

Frequently Asked Questions:

Can I skip a delivery week?
Yes. Log in to your account and simply hold your order for that week. The deadline to cancel is 10:00 am the date before your delivery is scheduled.
Is there tax?
Is Fresh City environmentally friendly?
How do I return my tote bag?
Do all of Fresh City Farm’s produce have organic certification?
Are all your produce and products local?

The Final Words About Fresh City Farms

If you live in the GTA and place a high value on the idea of buying locally-grown, organic food—then Fresh City is right in your wheelhouse. We like the idea of the returnable tote bags and the variety of different select-and-deliver options available. If, on the other hand, you put more emphasis on meat-eating meals, just want fresh produce (as opposed to fresh PLUS organic and local), and want your food kept cool in an insulated box, then I would recommend checking our Hello Fresh Review or Chef’s Plate Review. In case you are interested in locally grown organic meat, Papa Earth will be your best option.
No exclusive promotions available via MKC
Overall rating 90.1%

Updated on Nov 21, 2020
Company Reputation
Plans and Meals
Delivery and Flexibility
Support and Usability
 
Not Available via MKC

You have 14 2-portion meals to choose from. Minimum order is $27

You have 18 2-portion meals to choose from. Minimum order is $27

You have 21 2-portion meals to choose from. Minimum order is $27