Fresh City Farms Review 2023
Our Fresh City Farms review is slightly different from the other meal kit reviews that we’ve done, due to the necessity of describing a much different company.
While Fresh City Farms does provide meal kits that can be directly compared to the larger Canada-wide companies like Hello Fresh, they are also more of a “healthy food delivery company” and are now adding storefronts and pickup centers to their service portfolio. While you can use the company purely to get one-off meal kits delivered to your door, Fresh City also offers the ability to quickly purchase a variety of other organic health-conscious “Whole Food-sy” options.
Fresh City Farms: Editorial Notes
There are two main points that serve to differentiate Fresh City from other meal competitors:
- They are only available in the GTA (including Mississauga).
- Their focus on locally-sourced, organic goods is their calling card. The lawyer-turned-farmer-turned-CEO Ran Goel has stated that Fresh City meal kits contain, “almost 100 percent organic” ingredients.
While eating organic is not everyone’s cup of tea (at the risk of getting into a heated debate, we honestly don’t believe that depending on what your definition of “organic” is—for there are now many definitions—it is responsible from a world food production standpoint to advocate for exclusive-organic agriculture) the company’s tagline of “Fresh. Organic. Delivered. Healthy eating made easy.” is certainly effective!
Fresh City Farms: Credibility and Reputation
|Registered in||North York, ON|
If the name Fresh City seems familiar to you, it might be because you saw the company on CBC’s Dragons Den.
Founder Ran Goel asked for $300,000 in exchange for 10% of his company. He had a solid pitch that emphasized his wish to offer an alternative to mainstream food practices and to keep things local. The show gives you some idea of what a Fresh City Bag would look like and what their small recipe cards consist of.
However, the Dragons shied away from making serious offers when it was revealed that the company currently had relatively slim profit margins, given the intense competition within the sector. Personally, as a longtime watcher of the show and “armchair venture capitalist” (blatantly stolen from the phrase: armchair quarterback) we really wonder about Fresh City’s quest to be all things to all people in terms of opening brick-and-mortar locations and diversifying away from easy-to-understand, simple meal kits.
Click the link below to see the episode: https://www.cbc.ca/dragonsden/pitches/fresh-city-farms
Fresh City Farms Weekly Plan Options
When you order from Fresh City Farms, their three most popular options are their bags. (No insulated boxes from Fresh City like you will find with Canada-wide meal kit providers like Goodfood, Chef’s Plate, or HelloFresh.) Here’s a quick breakdown of their most popular bags:
Fresh City Produce Bag
Whatever is fresh and in-season around Toronto. Fresh City buys up locally-sourced veggies (including from their own greenhouses) and delivers them to you. Contents of the bag vary from week-to-week, and you can’t handpick what produce you want with this bag. You’re basically signing up for a surprise food subscription box of local veggies and/or fruit. You can choose from various sizes and if you want exclusively fruit or exclusively vegetables. They tout their “Farmer’s Choice” bag as their Best Value.
Fresh City Salad Jar Bag
We all know we should eat more salads. Fresh City’s salad jars (which you can order separately, or as add-on items) contain all of the pre-portioned, organic ingredients, layered and sealed-in for freshness. They make it easy to simply empty the jar, mix up, and serve! They also include smoothies and snacks in these jars.
Fresh City Meal Kit Bag
The meal kit bags are what we’re most interested in for the purposes of our Fresh City Farms review and comparisons. There are currently six different types of subscription plans: omnivore, pescatarian, a plan for meat lovers, vegetarian, vegan, and gluten-friendly. Finally, Fresh City currently has two brick-and-mortar locations in Toronto and is getting ready to add a third. One is a large 3,000 sq. ft. greenhouse and 2-acre farm at Downsview Park. The other is a solar-powered 3,000 sq. ft. glass greenhouse at Baka Mobile off of Highway 427. In addition to purchase options, these locations often offer workshops and events for producers/farmers to meet Fresh City customers.
For each bag, you can order from 2 to 5 recipes a week for two or four people. Prices per serving vary from $9.75 to $12.25 per week plus an additional shipping fee of $3.50 if you order for two people. In case you order for four people, the shipping fee is waved.
|Cooking skills needed||Basic|
|Ingredients sourced from||Canadian farms|
|Vegetarian restrictions||Choose by meal|
|Avoid an ingredient||Choose by meal|
|Calorie range||Choose by meal|
|Low carb options||Choose by meal|
|Allergy restrictions||Choose by meal|
Fresh City Farms: Terms and Fine Print
|Must be present for delivery||No|
|Delivery window||11AM to 12AM (midnight) on your delivery day|
|Box stays cold for||4 hours|
Fresh City Farms will deliver your order to your home or work address. Alternatively, you can pick it up in one of the Pickup Hubs. See below for a link to the pickup hub map:
Your home deliveries usually arrive weekly between 11 am and midnight on your delivery day, and office deliveries arrive by 5 pm. Fresh City Farms will charge you $3 to $3.50 for delivery depending on your location. Deliveries over $75 are free, and of course, there is no charge for pick up at any of the Pickup Hubs.
|Switch between plans||No|
|Minimum subscription length||No|
|How to cancel subscription||Online account, email or phone|
|Extra charge for skipping week||No|
|Weekly deadline to cancel/skip||10:00 am the day before your delivery|
|Personalization options||Selection of different dishes|
|Play Store rating|
|App Store rating|
We wanted to give our readers a clear understanding of what Fresh City Farms customers are saying about their experience with the company. To do this, we analyzed hundreds of online reviews left by customers on numerous consumer rating platforms. We marked each review as positive, negative, or mixed, and noted the reasons why reviewers liked or disliked the company. We also determined which Fresh City Farms recipes customers loved the most by counting up all the times each meal was mentioned in a positive light.
One thing you should keep in mind while reading this section of our article is that most online reviews are written by people who have very good or very bad things to say about the company. The majority of people who thought their customer experience was good enough generally don’t feel the need to share their experience online. This phenomenon occurs in all industries, but it’s especially common with products and services that are only sold through online retail. To mitigate this bias, we look at reviews in detail and analyze the reasons why customers were happy or unhappy with their purchases
Distribution of Fresh City Farms reviews compared to industry-wide averages
Most frequently given reasons for liking or disliking the company
Next, we wanted to understand exactly what people liked or disliked about Fresh City Farms meal kits, so we tallied up all the reasons people listed in their online feedback. Many customers lauded Fresh City Farms for their responsive customer support and fresh produce. The proportion of reviews that mentioned these was significantly higher than the industry average. However, fewer people praised the company for tasty food compared to other meal kit delivery services. This suggests that not everyone may find their food particularly tasty.
People who didn’t like some aspects of Fresh City Farms’ service mentioned unresponsive customer support, high prices, and stale produce as problems that they experienced. However, the proportion of people who wrote about these flaws was around the industry average or lower. This suggests that these issues are pretty standard for most meal kit companies, and Fresh City Farms is in line with other companies on these factors.
Three most popular recipes mentioned in reviews
Frequently Asked Questions:
For folks that are 100% committed to the idea of the local diet, Fresh City Farms emphasizes their “Local Only Bag” that obviously is made up exclusively of produce grown right in Ontario.
Finally, I think many people in this niche would find it worth mentioning that Fresh City makes a special effort to work with and recognize co-ops, non-profits, and fair trade certified suppliers.
The Final Words About Fresh City FarmsIf you live in the GTA and place a high value on the idea of buying locally-grown, organic food—then Fresh City is right in your wheelhouse. We like the idea of the returnable tote bags and the variety of different select-and-deliver options available. If, on the other hand, you put more emphasis on meat-eating meals, just want fresh produce (as opposed to fresh PLUS organic and local), and want your food kept cool in an insulated box, then I would recommend checking our Hello Fresh Review or Chef’s Plate Review. In case you are interested in locally grown organic meat, Papa Earth will be your best option.
You have 14 2-portion meals to choose from. Minimum order is $27
You have 18 2-portion meals to choose from. Minimum order is $27
You have 21 2-portion meals to choose from. Minimum order is $27
You have 70 2-portion meals to choose from. Minimum order is $27