Miss Fresh Meal Kits Review 2021
Miss Fresh was the first Canadian meal kit company that had partnered up with a major grocery chain, Metro. It wasn’t always that way, though. MissFresh was started in Montreal in 2015 by Ritter Huang, Bernard Prevost, and Marie-Eve Prevost. These three co-founders have collectively retained 30% of their growing company. On December 11, 2019, Miss Fresh was acquired by Cook It, a well-known meal kit delivery company in Quebec.
The Montreal-based food subscription box company stated that they were, “A Canadian company that strives to help people lead a healthier lifestyle by making eating healthy at home easy and accessible to everyone.” Much like MissFresh’s “Big 3” competitors in the Canadian meal kit space, (see our Hello Fresh Review, Goodfood Review, and Chef’s Plate Review) MissFresh sought to bring convenient, nutritious cooking to your doorstep.
Miss Fresh: Editorial Notes
Miss Fresh had a solid offering that resembled other companies in this industry in every sense, but being smaller, localized, and a relative newcomer, we didn’t see an advance over other brands such as HelloFresh. In order to form a better opinion of Miss Fresh, we had to test it ourselves and collate more opinions from across the web.
Miss Fresh meal kits offered a great variety of meals. For each meal, there was nutritional and allergen info provided. Vegetarians could enjoy a whole separate plan developed specifically to their culinary preferences. Gluten-free options were also available.
Once MissFresh merged with Cook it, the customers can enjoy more ready-to-cook and ready-to-eat meals. Their sustainable kits now contain over 50% of local products in each box. According to Léger Marketing, Cook it and MissFresh provide the best customer experience on the market.
Miss Fresh: Credibility and Reputation
Founded in 2015, the Miss Fresh meal kit company used to work in partnership with Metro grocery stores (meaning they have had overall control of the company since 2017). This was certainly an interesting development in that it appeared to be the first large-scale grocer/meal kit partnership in Canada. Metro was going to experiment with the “traditional” meal kit model. By offering snacks and breakfast “add-on” options, they were able to offer little extras that their competitors were not offering at that moment.
Metro CEO Eric La Flèche stated in an interview that, “The meal-kit business is quite small […] the sales are modest, for sure. It’s something you have to invest in to get the customer to buy in.”
Today, MissFresh is a part of the Cook It family, offering an extended menu, which is oriented towards including as many local products as possible.
|Clients in Canada||-|
Miss Fresh Menu: Plans and MealsMiss Fresh used to two meal kit plans, regular and vegetarian. Both plans included up to five recipes per week for up to four people. Vegetarian meals used to cost $8.75-$10.50 per serving, while regular meal prices ranged from $9.31 to $11. These prices compared to the prices of their competitors. Vegans could successfully convert vegetarian meals into their preferred way of eating because all the ingredients were packed separately, and all the unwanted ones were easy to avoid.
The minimum order that MissFresh would ship was six total portions (say, three meals and two portions) or two meals of four portions each (for a total of eight portions). The rationale behind this minimum was simply that it wasn’t cheap to ship food all over Canada to various doorsteps. Consequently, MissFresh simply needed this quantity ordered so that they can continue as a company!
One very unique aspect of MissFresh (and likely owing to their partnership with Metro grocery stores) is that healthy snacks like chickpeas could be added to your main meal kit subscription. You could also order ready-to-eat meals, healthy breakfast options, beverages such as specialty teas and coffees, desserts, as well as an outbox and granolas box. Some of these options are still available with Cook It.
|Cooking skills needed||Basic|
|Ingredients sourced from||Canadian farms|
|Vegetarian restrictions||Select with plan|
|Exlude an ingredient (e.g. pork)||Choose by meal|
|Calorie range||Choose by meal|
|Low carb options||Choose by meal|
|Allergy restrictions||Choose by meal|
The Site Founder’s Personal Experience with Miss Fresh
No MissFresh review would be complete without some actual examples of the meals that you'd be cooking up. My favorite MissFresh meals were Souvlaki Chicken Fusilli Sprinkled with Crispy Bacon, Frisky Fish Tacos with Lime-Coriander Cream, Honey and Garlic Shrimp Skewers, and Brussels Sprout and Caramelized Onion Pizzas with Parmesan. All theme meals took me less than 30 minutes to cook!
As one might expect, Miss Fresh took the freshness of their food seriously. Their freshness guarantee stated that if you ever received an item that you could not use, you had to simply contact them, and they would “make it right.”
Like other leading Canadian meal kit companies, MissFresh packed its delicious goodness into an insulated box. If you were not home (and were not comfortable with having your food subscription box on your step), the best options for delivery included having it delivered to your workplace (where the insulated box would keep it fresh), or making friends with a local business owner that could accept it for you. Basically, whatever you did for other packages that you received would likely work for your Miss Fresh meal kits.
While the MissFresh ice packs were easily reusable, you would quickly realize that it didn’t take long to have a lifetime supply of ice packs stored up! The cool thing about MissFresh icepacks is that you could simply empty out the water-based biodegradable solution and recycle the plastic liner.
Miss Fresh: Terms and Fine Print
|Delivery area||BC, NS, ON, QC|
|Must be present for delivery||No|
|Delivery window||Delivered weekly at your preferred time|
|Box stays cold for||4 hours|
|Switch between plans||No|
|Minimum subscription length||1 week|
|How to cancel subscription|
|Extra charge for skipping week||No|
|Weekly deadline to cancel/skip||Unknown|
|Personalization options||Recipes per week, Number of people|
Miss Fresh: Support and UsabilityIn case you needed to contact Miss Fresh customer support, they are available via phone, email, and social media. Unfortunately, there was no online chat on the Miss Fresh website. A downloadable mobile app was also not available.
Frequently Asked Questions:
The Final Words About Miss Fresh
The Miss Fresh meal delivery company has been on the market since 2015. After its partnership with the grocery store retailer Metro in 2017, Miss Fresh started delivering not only ready-to-cook meals, but also breakfast items, beverages, desserts, snacks, and meals that were already cooked and ready-to-eat. All meals came with nutritional information in a well-insulated box. All the packaging materials were recyclable.
Since December 11, 2019, MissFresh is a part of Cook It, a Montreal-based meal kit company. Please refer to Cook It review for more information.
Select up to four meat and vegetables recipes out of 12 meals each week
This plan contains 5 vegetarian meals with no meat or seafood