Good Food vs. Hello Fresh

As two of Canada’s top meal kit companies (the only other competitor on their level being Chefs Plate), the Good Food vs. Hello Fresh comparison is an important one for Canadian’s trying to decide which meal kit fits their family’s taste buds best! While both Good Food and Hello Fresh deliver fresh produce and excellent recipes to your door each week, there are some key differences that we discuss in our comparison tables below. Please take a minute to check them out. Compare them, contrast them, and decide which company works best for you.  


Easy Good Food vs. Hello Fresh Comparison

Detailed review Hello Fresh Review Good Food Review
Established 2016 2016
Delivery area AB, BC, MB, NB, NL, NS, ON, PE, QC, SK AB, BC, MB, NB, NS, ON, PE, QC, SK
Number of meals to choose from each week 22 3-12
Сooking time (min) 30 min 20 min
Google Rating
Downloadable App
Price per serving $11.49 $10.43
Weekly Total (3 Recipes, 2 people) $78.93 $62.58
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While comparing Good Food vs. Hello Fresh, we noticed that both companies started offering meal kit delivery the same year, 2016. However, by 2022, Hello Fresh covered more provinces delivering meals to nearly every single Canadian household, while Good Food only served large- and medium-sized cities. Other advantages of Hello Fresh include the largest portion size of all Canadian meal kits, recyclable packaging, the easiest-to-use app, and an excellent sign-up offer that saves you $80 with the MKC80  coupon code.

Good Food Company, on the other hand, offers the second-lowest-priced meal kits in Canada  (after Chefs Plate) and has more low-carb options than Hello Fresh. It is the third most popular meal kit in Canada.

HelloFresh is available online and on any mobile device. Their app is very convenient to use. Just in a few clicks, you can order your meals for the next several weeks or, on the contrary, postpone your subscription. Unfortunately, Good Food does not have a downloadable app yet.

If the price is the main consideration in your family’s meal kit journey, then it’s important to note that Goodfood is roughly a buck-per-plate (or per portion—however you want to phrase it) cheaper than Hello Fresh. In all of our other key categories, Hello Fresh comes out on top. Hello Fresh consistently gets higher ratings for overall taste (which makes sense given how many more Canadians have decided to subscribe to Hello Fresh vs GoodFood), especially when it comes to dishes that include meat. Hello Fresh’s more sustainable packaging, and the ability to recycle/return the freezer bags is another key differentiator. The final key factor for us is that Hello Fresh has an offer below that allows you to instantly save $100 off your first couple of weeks, whereas Goodfood has no similar offer available at the moment.

After not only trying out both meal kits (we ordered two weeks of Good Food, and have been a Hello Fresh customer for well over a year now—plus we canvassed our friends and family, several of whom are subscribed to each meal kit delivery service) but also reading hundreds of online reviews from across Canada, we feel confident in saying that our Canadian meal knowledge is unmatched! Check out our Hello Fresh review and Good Food review for an in-depth look at each company. To see how all of the Big Three meal kit companies compare to each other, сheck out Chefs Plate vs. HelloFresh, Fresh Prep vs. HelloFresh, and Chefs Plate vs. GoodFood comparisons.

Good Food vs. Hello Fresh Meal Choices

Detailed review Hello Fresh Review Good Food Review
Mutton, Lamb 0
Low Carb Plan
List Of Allergens
Calories Per Serving

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Not Available via MKC

It was interesting to compare Hello Fresh vs. Good Food in terms of meal options. Both companies had a good selection of meals to choose from, but Hello Fresh offered more variety. While Hello Fresh offered 22 meals to choose from, Good Food only offered up to 12 meals.

When we compared recipes in both companies for a given week, it turned out that Good Food had more meat variety, while Hello Fresh offered more vegetarian recipes. Hello Fresh did not offer low-carb or keto meals, and their meals were 420 calories per serving, while Good Food meals were 350 calories per serving.

What You Get With Either HelloFresh or Goodfood

At first glance, HelloFresh and Goodfood are two very similar meal kit services. However, digging deeper, these meal subscription boxes are actually pretty different. Our goal is to help you understand the differences between the two companies in this Hello Fresh vs Goodfood review.

Both Hello Fresh and GoodFood deliver their meals in high-quality recyclable boxes that are fully-insulated and will keep your food cool for 24 hours after delivery. They each make a real effort to source food locally whenever possible, although the Canadian climate is an obvious limiting factor here. Nevertheless, both companies vow to cut down on the time spent between the farmer’s field and your refrigerator.

Furthermore, the menu options offered by these two companies are quite comparable: both have a wide variety of proteins and vegetables every week. Finally, when comparing Hello Fresh to Goodfood, it’s worth pointing out that both companies have made it very easy to skip a weekly delivery via their respective apps or online websites.

The primary differences between these two companies lie in the ratings and the prices. HelloFresh’s price points are somewhat better than those of Goodfood. When it comes to consumer ratings and reviews, HelloFresh boasts a much higher rating on Google (averaging four-and-a-half stars, while Goodfood averages two-and-a-half stars). Digging into the reviews themselves, HelloFresh has a much larger proportion of positive reviews compared to Goodfood, which would help explain the discrepancy in their overall ratings out of five stars. In fact, only about 3 in 10 Goodfood reviews are positive, but the typical meal kit company has an average of 6 in 10 positive reviews.

The key takeaway is that while both HelloFresh and Goodfood have plenty of strengths, consumer reviewers consistently give higher marks to HelloFresh. This discrepancy is why HelloFresh ranks higher than Goodfood in our review of Canada’s best meal kits.

Hello Fresh Review

  • Lower prices
  • Significantly better reviews
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Good Food Review

  • Menu choices comparable to HelloFresh
  • Fewer positive reviews
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