Good Food vs. Hello Fresh

As two of Canada’s top meal kit companies (the only other competitor on their level being Chefs Plate), the Good Food vs. Hello Fresh comparison is an important one for Canadian’s trying to decide which meal kit fits their family’s taste buds best! While both Good Food and Hello Fresh deliver fresh produce and excellent recipes to your door each week, there are some key differences that we discuss in our comparison tables below. Please take a minute to check them out. Compare them, contrast them, and decide which company works best for you.  


Easy Good Food vs. Hello Fresh Comparison

Detailed reviewHello Fresh ReviewGood Food Review
Delivery areaAB, BC, MB, NB, NL, NS, ON, PE, QC, SKAB, BC, MB, NB, NS, ON, PE, QC, SK
Number of meals to choose from each week223-12
Сooking time (min)30 min20 min
BBB RatingA-No rating
Google Rating
Downloadable App
Price per serving$11.49$10.43
Weekly Total (3 Recipes, 2 people)$78.93$62.58
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While comparing Good Food vs. Hello Fresh, we noticed that both companies started offering meal kit delivery the same year, 2016. However, by 2021, Hello Fresh covered more provinces delivering meals to nearly every single Canadian household, while Good Food only served large- and medium-sized cities. Other advantages of Hello Fresh include the largest portion size of all Canadian meal kits, recyclable packaging, the easiest-to-use app, and an excellent sign-up offer that saves you $80 with the MKC80  coupon code.

Good Food Company, on the other hand, offers the second-lowest-priced meal kits in Canada  (after Chefs Plate) and has more low-carb options than Hello Fresh. It is the third most popular meal kit in Canada.

HelloFresh is available online and on any mobile device. Their app is very convenient to use. Just in a few clicks, you can order your meals for the next several weeks or, on the contrary, postpone your subscription. Unfortunately, Good Food does not have a downloadable app yet.

If the price is the main consideration in your family’s meal kit journey, then it’s important to note that Goodfood is roughly a buck-per-plate (or per portion—however you want to phrase it) cheaper than Hello Fresh. In all of our other key categories, Hello Fresh comes out on top. Hello Fresh consistently gets higher ratings for overall taste (which makes sense given how many more Canadians have decided to subscribe to Hello Fresh vs GoodFood), especially when it comes to dishes that include meat. Hello Fresh’s more sustainable packaging, and the ability to recycle/return the freezer bags is another key differentiator. The final key factor for us is that Hello Fresh has an offer below that allows you to instantly save $100 off your first couple of weeks, whereas Goodfood has no similar offer available at the moment.

After not only trying out both meal kits (we ordered two weeks of Good Food, and have been a Hello Fresh customer for well over a year now—plus we canvassed our friends and family, several of whom are subscribed to each meal kit delivery service) but also reading hundreds of online reviews from across Canada, we feel confident in saying that our Canadian meal knowledge is unmatched! Check out our Hello Fresh review and Good Food review for an in-depth look at each company. To see how all of the Big Three meal kit companies compare to each other, сheck out Chefs Plate vs. HelloFresh, Fresh Prep vs. HelloFresh, and Chefs Plate vs. GoodFood comparisons.

Good Food vs. Hello Fresh Meal Choices

Detailed reviewHello Fresh ReviewGood Food Review
Mutton, Lamb0
Low Carb Plan
List Of Allergens
Calories Per Serving

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It was interesting to compare Hello Fresh vs. Good Food in terms of meal options. Both companies had a good selection of meals to choose from, but Hello Fresh offered more variety. While Hello Fresh offered 22 meals to choose from, Good Food only offered up to 12 meals.

When we compared recipes in both companies for a given week, it turned out that Good Food had more meat variety, while Hello Fresh offered more vegetarian recipes. Hello Fresh did not offer low-carb or keto meals, and their meals were 420 calories per serving, while Good Food meals were 350 calories per serving.

What You Get With Either Hello Fresh or Goodfood

While we can appreciate the need to highlight the differences between the two companies in a Hello Fresh vs Goodfood review, we think it’s important to note that the two companies both provide an extremely high-quality supper option.

As we mentioned above, we have been eagerly opening our weekly meal kits for nearly 15 months now! For us, by far, the #1 consideration has been the elimination of stress when it comes to dinner time. Yes, we’ll admit right up front that meal kits are more expensive than groceries (although, if you use meal kits to replace some of your restaurant food spendings—whether it’s in-house, takeout, or delivery—and throw out less food, that difference becomes much smaller), but for us, the joy of having someone else plan supper and grocery shop for us just can’t be beaten.

Besides, this is a great time-saving opportunity because it only takes about 30 minutes to cook a restaurant-style meal. Don’t forget, this is in addition to all the time saved on grocery shopping and meal planning. By the way, if we compare meals from meal kit boxes to good restaurant meals, the price is not that much different, but the quality is even better because you know who cooked your meal, when they cooked it and what they put there.

Some of the other major benefits that both Hello Fresh or Goodfood would bring to your dinner table include an expansion of your meal horizons and an improvement in your cooking ability if you’re a kitchen novice like I am. Both of these leading Canadian meal kit delivery services have a bevy of meals (which you get to steal the recipes from!) that just aren’t in many Canadian families’ “supper rotation.” Their weekly box includes recipe cards (also available via the Hello Fresh app) that really break down the cooking sequence complete with illustrations so that it’s really hard to mess up. So far, my number one lesson has been how much a dash of freshly-minced garlic can really add to a meal!

Both Hello Fresh and GoodFood deliver their meals in high-quality recyclable boxes that are fully-insulated and will keep your food cool for 24 hours+ after delivery. They each make a real effort to source food locally when possible (obviously Canadian winters dictate when produce is shipped in), and both vow to cut down on the time spent between the farmer’s field and your refrigerator. Considering the millions of meal kits that go out across Canada every month, the very small number of reviews that are critical of the freshness of meat and produce is incredible. It’s very tough to question the logistical expertise of these companies.

Finally, when comparing Hello Fresh to Goodfood, it’s worth pointing out that both companies have made it very easy to skip a weekly delivery if you’ll be away, or just want to save a few bucks that month. A couple of clicks on the website or app, and that’s all it takes to modify an order to cancel it, for the time being.

Ultimately, Hello Fresh was the choice for my family when it came to Hello Fresh vs Goodfood based on the consistent superiority of their recipe creation (there’s a reason these guys are the biggest meal kit company in the world) and their portion size as I’m a big fellow that loves to eat!