Good Food vs. Hello Fresh

As two of Canada’s top meal kit companies (the only other competitor on their level being Chefs Plate), the Good Food vs. Hello Fresh comparison is an important one for Canadian’s trying to decide which meal kit fits their family’s taste buds best! To see how all of the Big Three meal kit companies compare to each other, сheck out Chefs Plate vs. HelloFresh, Fresh Prep vs. HelloFresh, and Chefs Plate vs. GoodFood comparisons.

While both Good Food and Hello Fresh deliver fresh produce and excellent recipes to your door, there are some key differences. After not only trying out both meal kits (I’ve personally ordered two weeks of Good Food, and have been a Hello Fresh customer for well over a year now—plus I’ve canvassed my friends and family, several of whom are subscribed to each meal kit delivery service) but also reading hundreds of online reviews from across Canada, I feel confident in saying that our Canadian meal knowledge is unmatched! Check out our Hello Fresh review and Good Food review for an in-depth look at each company.


Easy Good Food vs. Hello Fresh Comparison

Established 2016 2016
Delivery area AB, BC, MB, NB, NL, NS, ON, PE, QC, SK AB, BC, MB, NB, NS, ON, PE, QC, SK
Number of meals to choose from each week 22 3-12
Сooking time (min) 30 min 20 min
BBB Rating A- No rating
Google Rating
Downloadable App
Price per serving $11.49 $10.33
Weekly Total (3 Recipes, 2 people) $78.93 $61.95
Get a total of $80 off for
your first 3 recipe boxes
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While comparing Good Food vs. Hello Fresh, we noticed that both companies started offering meal kit delivery the same year, 2016. However, by 2020, Hello Fresh covered more provinces delivering meals to nearly every single Canadian household, while Good Food only served large- and medium-sized cities. Other advantages of Hello Fresh include the largest portion size of all Canadian meal kits, recyclable packaging, the easiest-to-use app, and an excellent sign-up offer that saves you $100 with the MFFS100MKC coupon code.

Good Food Company, on the other hand, offers the second-lowest-priced meal kits in Canada  (after Chefs Plate) and has more low-carb options than Hello Fresh. It is the third most popular meal kit in Canada. Unfortunately, Good Food does not have a downloadable app yet.

If the price is the main consideration in your family’s meal kit journey, then it’s important to note than Goodfood is roughly a buck-per-plate (or per portion—however you want to phrase it) cheaper than Hello Fresh. In all of our other key categories, Hello Fresh comes out on top. Hello Fresh consistently gets higher ratings for overall taste (which makes sense given how many more Canadians have decided to subscribe to Hello Fresh vs GoodFood), especially when it comes to dishes that include meat. Hello Fresh’s more sustainable packaging, and the ability to recycle/return the freezer bags is another key differentiator. The final key factor for us is that Hello Fresh has an offer below that allows you to instantly save $100 off your first couple of weeks, whereas Goodfood has no similar offer available at the moment.

Good Food vs. Hello Fresh Meal Choices

Mutton, Lamb 0
Low Carb Plan
List Of Allergens
Calories Per Serving

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It was interesting to compare Hello Fresh vs. Good Food in terms of meal options. Both companies had a good selection of meals to choose from, but Hello Fresh offered more variety. While Hello Fresh offered 22 meals to choose from, Good Food only offered up to 12 meals.

When we compared recipes in both companies for a given week, it turned out that Good Food had more meat variety, while Hello Fresh offered more vegetarian recipes. Hello Fresh did not offer low-carb meals, and their meals were 420 calories per serving, while Good Food meals were 350 calories per serving.

What You Get With Either Hello Fresh or Goodfood

While I can appreciate the need to highlight the differences between the two companies in a Hello Fresh vs Goodfood review, I think it’s important to note that the two companies both provide an extremely high-quality supper option.

As I mentioned above, my family has been eagerly opening our weekly meal kits for nearly 15 months now! For us, by far, the #1 consideration has been the elimination of stress when it comes to dinner time. Yes, I’ll admit right up front that meal kits are more expensive than groceries (although, if you use meal kits to replace some of your restaurant food spendings—whether it’s in-house, takeout, or delivery—and throw out less food, that difference becomes much smaller), but for us, the joy of having someone else plan supper and grocery shop for us just can’t be beaten.

Some of the other major benefits that both Hello Fresh or Goodfood would bring to your dinner table include an expansion of your meal horizons and an improvement in your cooking ability if you’re a kitchen novice like I am. Both of these leading Canadian meal kit delivery services have a bevy of meals (which you get to steal the recipes from!) that just aren’t in many Canadian families’ “supper rotation.” Their weekly box includes recipe cards (also available via the Hello Fresh app) that really break down the cooking sequence complete with illustrations so that it’s really hard to mess up. So far, my number one lesson has been how much a dash of freshly-minced garlic can really add to a meal!

Both Hello Fresh and GoodFood deliver their meals in high-quality recyclable boxes that are fully-insulated and will keep your food cool for 24 hours+ after delivery. They each make a real effort to source food locally when possible (obviously Canadian winters dictate when produce is shipped in), and both vow to cut down on the time spent between the farmer’s field and your refrigerator. Considering the millions of meal kits that go out across Canada every month, the very small number of reviews that are critical of the freshness of meat and produce is incredible. It’s very tough to question the logistical expertise of these companies.

Finally, when comparing Hello Fresh to Goodfood, it’s worth pointing out that both companies have made it very easy to skip a weekly delivery if you’ll be away, or just want to save a few bucks that month. A couple of clicks on the website or app, and that’s all it takes to modify an order to cancel it, for the time being.

Ultimately, Hello Fresh was the choice for my family when it came to Hello Fresh vs Goodfood based on the consistent superiority of their recipe creation (there’s a reason these guys are the biggest meal kit company in the world) and their portion size as I’m a big fellow that loves to eat!