GoodFood vs HelloFresh Comparison Review (2023)

Dietary Requirements

Goodfood prepares all food safely and indicates the allergens on each recipe, so you can look at this before you order. Ingredients are pre-portioned in individual packages so you can leave out ingredients. However, the boxes are all assembled in the same processing facility so they can’t guarantee there isn’t cross-contamination. Goodfood doesn’t recommend ordering if you have severe allergies. 

HelloFresh also lists the ingredients and allergens on each recipe so you can check them out before ordering. You can also swap ingredients in some of their recipes, so this is an advantage if there’s something you or your loved ones don’t like or can’t eat. However, they can’t rule out the risk of cross-contamination completely so it may not be suitable if you have severe allergies. 

In terms of diets, Goodfood has keto and paleo meals on the menu each week, although there are usually five to choose from in total. This might be fine if you’re just ordering a couple of recipes a week and like their recipes (most of the low-carb options are really tasty). It can be difficult sticking to a diet on your own, so this can be a great way to learn what to cook on a low-carb diet and stay motivated. They also have five vegetarian meals each week (and one of these is usually vegan). 

HelloFresh doesn’t have diet-specific recipes, although they do have Calorie Smart meals (650KCal or less) and Carb Smart meals (less than 50g of carbs). These are quite broad and are suitable for a range of diets. You’ll also find around five vegetarian meals on the menu each week, although there are no guarantees of a vegan meal each week.

Sustainability, Packaging, and Delivery

When it comes to whether or not these meal kit companies are green, the good news is they both are. Let’s compare Hello Fresh vs Goodfood to see if we can arrive at a clear winner. 

Hello Fresh is the first global carbon-neutral meal kit company, which is a really great achievement. When it comes to packaging, everything is fully recyclable or compostable. When it comes to Goodfood, depending on where you live, the cardboard box, bags, insulation liner, and bottles may all be recyclable, and they’re made of recycled materials. There is also a Reusable Box Program, which is available in some regions. If it is in your location, you can pay a $50 deposit and you will have two reusable boxes delivered on a rotating cycle. Both of these companies are conscientious about the environment, which is great to see. They both go about it in slightly different ways too and have their advantages in different areas. 

When it comes to delivery, Goodfood delivers to Quebec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, and the Maritimes. They offer free delivery with meal subscription orders, and in some locations offer same-day or next-day delivery. HelloFresh delivers to Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Québec, Newfoundland, and the Maritimes, covering 95% of the Canadian population. There is a $9.99 shipping fee added to every order, except if you live in Newfoundland, where it’s $19.98. 

Customer Reviews: Fresh Prep vs HelloFresh

At the time of writing, HelloFresh Canada got an average of 3.9 stars out of five on Trustpilot. To give you an idea of the most positive and negative ratings, 45% of reviewers gave five stars and 6% gave one star. Most are really happy with HelloFresh and some of the most common positive themes were around the variety of recipes to choose from, the convenience and ease of ordering, and how simple the recipes are to follow. Some of the negative experiences were around ingredients going off before the use-by date, and the plastic packaging some items come wrapped in. Here is a well-balanced review left by one customer:

“Overall, I am so happy with Hello Fresh and the time it saves me having to figure out what to make for dinner every night. Ordering HelloFresh has also saved me money from having to buy many of the groceries I usually buy the weeks that I order my meal kits. The meal varieties are great and my family has loved every meal so far. I changed my last order before delivery and ended up receiving the original choices and not my changes. HelloFresh made it right without question by offering me credit towards my next order. These meals are definitely worth it!“

At the time of writing, Goodfood got an average star rating of 3.7 out of 5. To give you an idea of the most positive and negative ratings, 58% of reviewers gave five stars and 5% gave one star. On the whole, customers like how well-balanced the meals are, the sustainable packaging, and that dinners are easy to throw together. Some customers complained about late deliveries or missing deliveries some weeks and that recipes are complicated to follow at times. Here is a well-balanced review left by one customer:

“I love the recipes most often and enjoy having variety and new ideas I get from them and the ease of just ordering and having it all delivered. Recipes are elaborated and interesting as opposed to other companies. Portions are starting to decrease with price increasing though. I’d rather get my full portions like before and pay a little more. Some effort could be put to reduce waste and plastic.“

What You Get With Either Company

At first glance, HelloFresh and Goodfood are two very similar meal kit services. However, digging deeper, their food subscription boxes are actually pretty different. As you’ve seen, many big factors from the pricing to the number of meals on offer are distinct from one another. 

Both HelloFresh and GoodFood aim to make their meal kits environmentally friendly by delivering the ingredients in high-quality recyclable boxes that are fully insulated and will keep your food cool for 24 hours after delivery. They each make a real effort to source food locally whenever possible, although the Canadian climate is an obvious limiting factor here. Nevertheless, both companies vow to cut down on time spent between the farmer’s field and your refrigerator. This helps them to offer fresh food which is better for you than canned or frozen. 

The key takeaway is that while both HelloFresh and Goodfood have plenty of strengths, consumer reviewers consistently give higher marks to HelloFresh. This discrepancy is why HelloFresh ranks above GoodFood’s review of Canada’s best meal kits.

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