GoodFood vs HelloFresh 2023

As two of Canada’s top meal kit companies (the only other competitor on their level being Chefs Plate), the GoodFood vs HelloFresh comparison is an important one for Canadians trying to decide which meal kit fits their family’s taste buds best! While GoodFood and HelloFresh deliver fresh produce and excellent recipes to your door each week, we discuss some key differences in our comparison tables below. Please take a minute to check them out. Compare them, contrast them, and decide which company works best for you.  

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Quick GoodFood vs HelloFresh Comparison

Detailed reviewHelloFresh ReviewGoodFood Review
Established20162016
Delivery areaAB, BC, MB, NB, NL, NS, ON, PE, QC, SKAB, BC, MB, NB, NS, ON, PE, QC, SK
Number of meals to choose from each week35+33
Сooking time (min)30 min20 min
Google Rating
Downloadable App
Price per serving$11.49$10.43
Weekly Total (3 Recipes, 2 people)$78.93$62.58
Get a total of $200 off for
your first HelloFresh recipe boxes
Claim Promo Now

While comparing GoodFood vs HelloFresh, we noticed that both companies started offering meal kit delivery in the same year, 2016. However, by 2023, HelloFresh covered more provinces delivering meals to nearly every Canadian household, while GoodFood only served large- and medium-sized cities. To find out if they deliver to your door, use our meal kit company search tool. Other advantages of HelloFresh include the largest portion size of all Canadian meal kits, recyclable packaging, the easiest-to-use app, and an excellent sign-up offer that saves you $200 just by clicking on the promo button on this page. 

GoodFood Company, on the other hand, offers the second-lowest-priced meal kits in Canada (after Chefs Plate) and has more low-carb options than HelloFresh. It is the third most popular meal kit in Canada.

HelloFresh is available online and on any mobile device. Their app is very convenient to use. Just in a few clicks, you can order your meals for the next several weeks or, on the contrary, postpone your subscription. Unfortunately, GoodFood does not have a downloadable app yet.

Quick Conclusions

If the price is the main consideration in your family’s meal kit journey, then it’s important to note that GoodFood is roughly a buck-per-plate (or per portion—however you want to phrase it) cheaper than HelloFresh. HelloFresh comes out on top among our other key categories. HelloFresh consistently gets higher ratings for overall taste (which makes sense given how many more Canadians have decided to subscribe to HelloFresh vs GoodFood), especially regarding dishes that include meat. HelloFresh’s more sustainable packaging and the ability to recycle/return the freezer bags is another key differentiator. The final key factor for us is that HelloFresh has an offer below that allows you to save $200 off your first couple of weeks instantly. In contrast, GoodFood has no similar offer available at the moment.

After not only trying out both meal kits (we ordered two weeks of GoodFood, and have been a Hello Fresh customer for well over a year now—plus we canvassed our friends and family, several of whom are subscribed to each meal kit delivery service) but also reading hundreds of online reviews from across Canada, we feel confident in saying that our Canadian meal kit knowledge is unmatched! Check out our HelloFresh and GoodFood reviews for an in-depth look at each company. To see how all of the Big Three meal kit companies compare to each other, сheck out Chefs Plate vs. HelloFresh, Fresh Prep vs. HelloFresh, and Chefs Plate vs. GoodFood comparisons.

HelloFresh vs Goodfood Meal Choices

Detailed reviewHello Fresh ReviewGoodFood Review
Mutton, Lamb0
1
Pork
8
6
Beef
3
4
Chicken
10
4
Vegetables
12
1
Mushrooms
0
2
Seafood
2
3
Turkey
1
1
Cheese
2
2
Low Carb Plan
List Of Allergens
Calories Per Serving

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Not Available via MKC

It was interesting to compare HelloFresh vs. GoodFood regarding meal options. Both companies had a good selection of meals to choose from, but Hello Fresh offered more variety. While HelloFresh offered more than 35 meals to choose from, GoodFood offered slightly fewer, with 33.

When we compared recipes in both companies for a given week, it turned out that GoodFood had more meat variety, while HelloFresh offered more vegetarian recipes. HelloFresh meals average 420 calories per serving, while GoodFood meals were 350 calories per serving. Both companies have low-carb options on their menu

What You Get With Either Company

At first glance, HelloFresh and Goodfood are two very similar meal kit services. However, digging deeper, these meal subscription boxes are actually pretty different. We aim to help you understand the differences between the two companies in this HelloFresh vs GoodFood review.

Both HelloFresh and GoodFood aim to make their meal kits environmentally friendly by delivering the ingredients in high-quality recyclable boxes that are fully insulated and will keep your food cool for 24 hours after delivery. They each make a real effort to source food locally whenever possible, although the Canadian climate is an obvious limiting factor here. Nevertheless, both companies vow to cut down on time spent between the farmer’s field and your refrigerator. This helps them to offer fresh food which is better for you than canned or frozen

Furthermore, the menu options offered by these two companies are quite comparable: both have a wide variety of proteins and vegetables weekly. Finally, when comparing HelloFresh to Goodfood, it’s worth pointing out that both companies have made it easy to skip a weekly delivery via their respective apps or online websites.

The primary differences between these two companies lie in the ratings and the prices. HelloFresh’s price points are somewhat better than those of Goodfood. Regarding consumer ratings and reviews, HelloFresh boasts a much higher rating on Google (averaging four-and-a-half stars, while Goodfood averages two-and-a-half stars). After digging into the reviews, HelloFresh has a much larger proportion of positive reviews than Goodfood, which would help explain the discrepancy in their overall ratings out of five stars. In fact, only about 3 in 10 Goodfood reviews are positive, but the typical meal kit company has an average of 6 in 10 positive reviews.

The key takeaway is that while both HelloFresh and Goodfood have plenty of strengths, consumer reviewers consistently give higher marks to HelloFresh. This discrepancy is why HelloFresh ranks above GoodFood’s review of Canada’s best meal kits.


HelloFresh Review

  • Lower prices
  • Significantly better reviews
Get $200 off your first  
HelloFresh recipe boxes
Claim Promo Now

Good Food Review

  • Menu choices comparable to HelloFresh
  • Fewer positive reviews
None
No promo available

Read our other meal kits comparison articles

Frequently Asked Questions:

Is HelloFresh the same as good food?

HelloFresh is a different company from Goodfood. Both deliver meal kits in Canada but the pricing, meal types, delivery area, and customer service are different.

What are the benefits of Goodfood vs HelloFresh?