Chefs Plate vs Goodfood 2026 (Which is Right For You?)

Jennifer Robinson
Jennifer Robinson


Chefs Plate and Goodfood are two of the three biggest meal kit delivery companies in Canada, and readers keep asking us the same two things: which one is cheaper, and which one is better? At a glance they look interchangeable. Both drop pre-portioned ingredients and recipe cards at your door, and both scrap to undercut each other on cheap meal kits in Canada. What sets them apart is price, how much menu you get, the diet plans on offer, and whether they deliver to your corner of the map. As two of the best-known food subscription boxes around, they get pitted against each other constantly, so we’ll work through all of it and tell you whether Goodfood or Chefs Plate suits your kitchen.

Taste is personal, but read enough reviews and a consensus starts to show. We went through hundreds of them, checked both companies’ current menus and pricing, and cooked from both kits ourselves. Here’s the short version, with the full breakdown and sample menus below.

Chefs Plate or Goodfood: the quick verdict


Short on time? Here’s how the choice breaks down for most people.

Choose Chefs Plate if you want the lowest price per plate in Canada, a single menu where you can pick any of the week’s recipes regardless of your plan, and simple 15-to-30-minute cooking. It’s the better pick for couples, people cooking for one, families on a budget, and anyone who finds a giant menu more stressful than helpful. New customers also get $100 off their first boxes, so it’s the cheaper one to test.

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Choose Goodfood if you follow a specific diet, especially low-carb or keto, since it runs a dedicated low-carb plan that Chefs Plate doesn’t, or if you want the option of add-on groceries and ready-to-eat meals alongside your kit. It’s also the homegrown Quebec choice if buying from a Montreal-based company matters to you.

We cooked from both for a few weeks, and the food mostly tracked the price gap. Chefs Plate was the one we reached for on a Tuesday: the creamy beef penne and the bacon-wrapped chicken hit the table in about half an hour, no surprises, the kind of dinner you can pull off while half-watching the kids. Goodfood asked more of us, more chopping, more steps, and on the two-person plans we kept clocking a few extra dollars a serving for it. Both showed up on time every week, which matters more than it sounds, and that reliability tracks your postal code more than the brand on the box.

Quick Chefs Plate vs. Goodfood Comparison

Detailed reviewChefs Plate ReviewGoodfood Review
Established20142014
Delivery areaAB, BC, MB, NB, NS, ON, PE, QC, SKAB, BC, MB, NB, NS, ON, PE, QC, SK
Number of meals to choose from each week20+13-50+
Cooking time (min)From 15 minFrom 10 min
Trustpilot Rating
Downloadable App
Price per serving$8.99 – $9.99$10.74 – $16.99
Weekly Total (3 Recipes, 2 people)$59.94$89.94 – $101.94
Get $100 off your first
Chefs Plate recipe boxes
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That low price comes with the best new-customer deal going: a $100 discount, or up to eight plates free on a family-size kit. Chefs Plate, HelloFresh, and Goodfood are the three names that own Canadian meal kits, and Chefs Plate’s whole pitch is being the cheapest of them. Cost only carries you so far, though. The bigger split between these two is how much choice you get each week.


Menu Variety: How Much Choice You Get


Both launched in 2014 and both reach about 95% of Canadian households, so coverage won’t be your tiebreaker. Variety might. Goodfood lists 50-plus recipes a week on paper, but the number you can actually choose from depends on the plan you’re on: the Classic plan gives you the most at around 13, while the vegetarian plan drops to about five. Chefs Plate flips that. Its menu of roughly two dozen recipes, four or so of them vegetarian, is open to everyone, so the plan you picked at signup never locks you out of a dish.


Who Owns Them, and Why It Matters


Here’s a detail that explains a lot: Chefs Plate is owned by HelloFresh, the biggest meal kit company in the world. That parent gives it real buying power and a tight supply chain, which is part of how it keeps prices down and gets fresh produce to your door fast. Goodfood went the other direction. It stayed independent and Canadian-owned out of Montreal, and it’s grown past meal kits into add-on groceries, a “Heat & Eat” ready-to-eat line, and a “Quick & Easy” plan built around 10-minute recipes, all of it expanding through 2026. There’s been upheaval upstairs, too: both co-founders have stepped back, and former Middleby and Six Flags executive Selim Bassoul took the CEO chair in early 2026. None of that lands on your dinner plate directly, but it tells you Goodfood is busy reinventing itself while Chefs Plate just keeps shipping cheap, simple kits.


Shipping Costs and Flexibility


Shipping is where Chefs Plate’s price lead shrinks, and it’s something a lot of comparisons quietly leave out. The per-serving figure both brands advertise isn’t what lands on your bill, because neither one waives delivery above a spend threshold any more. They both just charge a flat fee per order:


  • Chefs Plate: $9.99 flat per box, all plans
  • Goodfood: $10.99 flat per order, plus a surcharge for harder-to-reach rural postal codes

On a small two-person box that fee is a real slice of the total, so run the numbers on the whole order, not the per-serving sticker price. Both let you skip a week, pause, or cancel from the app or the site, provided you make the change before the weekly cut-off, which usually falls four to five days ahead of delivery. If you decide to bail, our guides on getting a Chefs Plate free box, how to cancel Chefs Plate, and how to cancel Goodfood walk you through it.

Pros & Cons


With the basics out of the way, here’s the honest scorecard for each one:

Chefs Plate ProsGoodfood Pros
✔️ Has the cheapest prices available✔️ Fresh, high-quality ingredients
✔️ Choose from add-ons like extra proteins or salad✔️ Low-carb meal plan available
✔️ A wide variety of meals on offer✔️ Reusable and recyclable packaging
✔️ Fresh, high-quality ingredients✔️ Some recipes are customizable
✔️ Recyclable packaging✔️ Canadian owned
✔️ Discounts for students and seniors

 

Chefs Plate ConsGoodfood Cons
✖️ Limited dietary options✖️ Less variety in the weekly menu
✖️ Can’t customize meals

 

Quick Conclusions

If you are in Quebec or Atlantic Canada and want to support a locally-based company— then Goodfood will likely be the way to go. In all other cases, we believe that Chefs Plate has a substantial advantage. They have an excellent promo code offer that you can use to try them out (just click the link below), and they consistently offer around two dozen recipes to choose from each week, all open to every subscriber. In case you prefer a lot of variety in your food, this is the meal kit for you. Additionally, it has to be factored in that HelloFresh owns Chefs Plate, the combined logistical power of that company should ensure that Chefs Plate gets the freshest produce to your door as quickly as possible. The deciding factor for you might be as simple as cost. After all, both offer websites and apps that are really easy to use. Before making your final decision, you can also check out our full, in-depth Chefs Plate review and/or our Goodfood review.

Click this promotional link and insert one of the Chefs Plate promo codes below to become eligible for the discount offer.

Goodfood vs Chefs Plate Meal Choices

Detailed reviewChefs Plate ReviewGoodfood Review
Mutton, Lamb0
1
Pork
3
6
Beef
3
4
Chicken
2
4
Vegetables
3
1
Mushrooms
1
2
Seafood
2
3
Turkey
1
1
Cheese
2
2
Low Carb Plan
List Of Allergens

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Not Available via MKC

Across meat, poultry, seafood, and vegetables, the two line up closely, and their standard recipes land in much the same calorie range. Both also look after customers with allergies by listing allergens on every recipe, though neither can rule out cross-contamination at the facilities where kits are packed, so they aren’t safe bets for anyone with a serious allergy.

The cooking is where they split hardest. Chefs Plate cooks like a reliable weeknight: simpler ingredient lists and comfort-leaning dishes that land more often than they miss. When one does fall flat, it’s the stuff reviewers keep flagging, a chicken breast that dries out if you trust the timer too much, or a sauce that could use more punch. Goodfood reaches higher. Its recipes are more refined and globally inspired, the seasoning bolder, and at its best it’s the tastier of the two. You pay for that ambition in prep time, extra steps, and the odd recipe that’s more involved than a Tuesday night calls for. You can see the gap in the sample menus below, Goodfood’s pearl couscous and grana padano next to Chefs Plate’s creamy beef penne:

GoodfoodChefs Plate
VeganCaramelized onion, peanut and sweet soy
ramen noodles with Asian greens
Creamy black bean curry with steamed Basmati
rice
VegetarianCozy creamy veggie Orzotto with broccoli,
mushrooms and grana padano
Chimichurri nourish bowls with roasted
chickpeas and broccoli
SeafoodSpicy shrimp a La Marseillaise with crisp
salad with honey-dijon vinaigrette
One-pot Italian fish and farro with braised
veggies
ChickenTeriyaki-glazed chicken and veggie traybake
with peanuts and Wafu dipping sauce
Bacon-wrapped chicken and apple-mustard
sauce with mashed potatoes and roasted veggies
MeatTop sirloin steaks over pearl couscous salad
with roasted red pepper vinaigrette
Creamy beef penne with sauteed mushrooms

Chefs Plate vs Goodfood: Price Comparison


Goodfood has five possible plans to choose from: Classic, Vegetarian, Easy Prep, Low Carb, or Family. The prices vary depending on the plan, and vegetarian is the cheapest (on the plans it’s available on), and low carb is always the most expensive option. Here are the prices per serving on the different weekly plans:
  • 2 people / 3 recipes (no family plan available) = $13.49 – $16.99
  • 2 people / 4 recipes (no vegetarian or family plan available) = $13.49 – $16.49
  • 4 people / 2 recipes (all plans available) = $12.49 – $16.49
  • 4 people / 3 recipes (all plans available) = $11.49 – $15.49
  • 4 people / 4 recipes (no vegetarian plan available) = $10.74 – $14.24

Chefs Plate pricing works differently from Goodfood’s because you pay the same for any meal you choose, regardless of the ingredients. You can still set a preference, Meat and Vegetables, Vegetarian, or Family Friendly, which simply nudges those recipes to the top of your weekly menu. You’re free to pick from any of the available meals either way. Here are the prices per serving on the different weekly plans with Chefs Plate:

2 Recipes3 Recipes4 Recipes5 Recipes
2 People$9.99$9.99$9.99$9.99
4 People$8.99$8.99$8.99$8.99

 

Add it all up and the verdict on price holds: Chefs Plate comes in cheaper than Goodfood for the same kind of meal, and the gap stretches on the bigger family plans, where it falls to $8.99 a serving. Goodfood only gets near that on its largest plans, and its low-carb meals always sit at the pricey end. Lately Chefs Plate has pushed even harder on value, rolling out a 2026 Dollar Menu of $1 sides and $3 add-ons to pad out a cheaper box, and you can stack that with a current Chefs Plate promo code on your first few orders. If cost is what’s deciding it for you, plug your household size into our meal kit cost comparison tool before you commit.

Prices and menus last checked for 2026. Both companies rotate their weekly menus and adjust pricing periodically, so check each site for the current figures before ordering.


Packaging: Environmentally Friendly or Not?


Packaging guilt is real, and it’s one of the first things people ask about before subscribing. The reassuring news is that meal kits create less waste and emissions than driving to the store and over-buying for the same dinners, and both companies put effort into trimming their footprint further. Here’s how they compare.

Both brands take packaging seriously, and after a few weeks of recycling we can confirm it’s not just marketing. With Chefs Plate, the boxes are fully recyclable and go straight in the household bin. The kit bags and cool pouches are compostable, though there’s a small catch: you have to peel the sticker off the bag and pull the zipper off the pouch first, which is easy to forget when you’re just trying to clear the counter.

Goodfood does just as well, with one extra trick: reusable boxes. Its standard cardboard boxes, insulation liners, bags, and bottles are all made of recycled materials and are recyclable too (depending on your location). Goodfood also runs a Reusable Box Program in certain regions, which delivers your kit inside reusable boxes that you hand back to the driver each time or leave out wherever your order gets dropped off. Where it’s offered, there’s a $50 deposit, returned if you opt out and switch back to cardboard.


Customer Reviews


Reviews are the next best thing to trying a kit yourself, but the star average is the least useful part of them, since these two land within a tenth of a point of each other. What’s worth reading is the complaints, because that’s where they actually differ. Here’s what Canadians say once you dig in.


Trustpilot Reviews


Chefs Plate Canada sits around 3.6 to 3.7 out of 5 on Trustpilot, and Goodfood lands at a near-identical 3.7. Since the scores won’t decide it, the useful signal is what each set of reviewers raves about and gripes over:


  • Chefs Plate, liked: portion sizes, variety, easy-to-follow recipe cards, fresh ingredients
  • Chefs Plate, common asks: more kid-friendly meals, the option to swap a vegetable and not just the protein
  • Goodfood, liked: well-balanced meals, sustainable packaging, dinners that come together fast
  • Goodfood, common gripes: late or missing deliveries some weeks, recipes that occasionally run more involved than expected

Google Reviews


Chefs Plate scores well on Google too, where reviewers rave about how tasty and easy the meals are, often posting photos of what they cooked. Freshness comes up most as the high point, though a minority report the opposite: produce that arrived wilted or past its best.

Goodfood’s Google rating runs noticeably lower. The bulk of the negative reviews come down to missing items in deliveries, while the fans tend to single out the Goodfood smoothies. Google ratings shift constantly and are averaged by location, so treat them as a rough signal rather than a verdict.

One caveat with any review pile: people post when they’re thrilled or furious, rarely in between. The clearest pattern across both brands is that delivery quality tracks where you live more than which company you pick, which is the best argument for trying one yourself instead of trusting the star ratings. Which leads to the other thing you live with every week: how easily the subscription bends around your schedule.


Chefs Plate or Goodfood: Which Is More Flexible?


The menu difference is the one you’ll feel most: Chefs Plate hands everyone the full menu, while Goodfood walls off certain recipes behind plans and rewards you for sticking to a diet, especially low-carb. Past that, the week-to-week flexibility is closer than the comparison makes it sound.

As covered above, skipping, pausing, or cancelling takes a few taps in either app, with no contract and no penalty. So flexibility on its own rarely settles the choice. What settles it is what you want from the box: the lowest price and a menu you can wander (Chefs Plate), or diet-specific plans and ready-to-eat extras (Goodfood).

Our Verdict: Chefs Plate vs Goodfood


On taste, Chefs Plate edged it for us across the dishes we cooked, and it wins most of these head-to-heads for the average Canadian, even if plenty of people prefer Goodfood’s bolder cooking. But taste is only half the question. Chefs Plate is the one we’d keep subscribed to: cheaper for a comparable meal, a less fiddly app, and an open menu that never locks you out of a recipe because of the plan you happened to choose. Goodfood’s draw is its plans, the low-carb one above all, yet several of them feel thinner than advertised once you’re scrolling a given week, sometimes down to five or so recipes. If you’ve got no strict diet to feed, that’s the thing that’ll quietly wear on you.

Still torn? Order both. A week with each is the only honest way to judge the food and see how the delivery behaves at your address. Start with Chefs Plate, since the discount on your first three boxes makes it the cheaper test, and go from there.

Check out our HelloFresh Review to learn about the last Canadian meal kit company that makes up “the big three.” To get more side-by-side comparisons of major Canadian food subscription boxes, visit our pages on HelloFresh vs. Goodfood, Fresh Prep vs. HelloFresh, and Chefs Plate vs. HelloFresh.

Chefs Plate Review

  • Significantly lower prices
  • Convenient ordering system and delivery flexibility
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Chefs Plate recipe boxes
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Goodfood Review

  • Higher prices
  • More plans available, but fewer meals in each plan
None
No promo available
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