HelloFresh vs GoodFood in Canada: Which Meal Kit Is Better in (2025)

Additional Notes:

• HelloFresh Canada offers a variety of plans, including Mostly Meat, Family Friendly, Carb Smart, Calorie Smart, Vegetarian, Quick & Easy, Pescatarian, and High Protein.

• The company provides flexible subscription options, allowing customers to pause or cancel anytime. ​
  
  

Verdict: Which Meal Kit Is Cheaper?

While Goodfood offers some slightly lower per-serving prices on select plans like Vegetarian or Family, HelloFresh delivers better overall value when you factor in variety, flexibility, and meal quality.

HelloFresh starts at $9.99 per serving and offers 60+ weekly recipes, plus flexible plans like Calorie Smart, Carb Smart, Vegetarian, and even Quick & Easy options. You can mix and match meals freely, without price differences between meat and vegetarian dishes — a big plus if you like variety. While there’s a $9.99 shipping fee, the added convenience and selection often outweigh the small extra cost.

HelloFresh vs GoodFood: Dietary Requirements

HelloFresh provides detailed ingredient and allergen information for every recipe, making it easy to avoid anything you don’t want or need to avoid. You can also swap out ingredients on some meals, which is a big plus for picky eaters or anyone with dietary restrictions. While cross-contamination can’t be ruled out entirely (as with most meal kit companies), HelloFresh gives you the tools to make better choices before your box even arrives.

Goodfood also lists allergens and pre-portions ingredients, so you can remove items if needed. But unlike HelloFresh, they don’t offer ingredient swapping, and their meals are all prepared in the same facility — so they also advise against using their service if you have severe allergies.

In terms of diets, HelloFresh offers more flexibility and variety. Each week, you’ll find options like Calorie Smart (under 650 kcal) and Carb Smart (under 50g of carbs), as well as a solid range of vegetarian meals. While not geared toward specific diets like keto or paleo, HelloFresh is a better fit for people who want to eat lighter, healthier meals without being locked into a strict eating plan.

Goodfood does offer some keto and paleo-friendly meals (usually four or five), along with five vegetarian options per week — one of which is often vegan. That said, the variety can be limited if you’re ordering multiple meals, and there’s less flexibility if you’re not following a specific diet.

Sustainability, Packaging, and Delivery

When it comes to whether or not these meal kit companies are green, the good news is they both are. Let’s compare Hello Fresh vs GoodFood to see if we can arrive at a clear winner. 

Hello Fresh is the first global carbon-neutral meal kit company, which is a really great achievement. When it comes to packaging, everything is fully recyclable or compostable. When it comes to GoodFood, depending on where you live, the cardboard box, bags, insulation liner, and bottles may all be recyclable, and they’re made of recycled materials. There is also a Reusable Box Program, which is available in some regions. If it is in your location, you can pay a $50 deposit and you will have two reusable boxes delivered on a rotating cycle. Both of these companies are conscientious about the environment, which is great to see. They both go about it in slightly different ways too and have their advantages in different areas. 

GoodFood delivers to: Quebec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, and the Maritimes. They offer free delivery with meal subscription orders, and in some locations offer same-day or next-day delivery.

HelloFresh delivers to: Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Québec, Newfoundland, and the Maritimes, covering 95% of the Canadian population. There is a $9.99 shipping fee added to every order, except if you live in Newfoundland, where it’s $19.98. 

HelloFresh vs GoodFood: Customer Reviews

At the time of writing, HelloFresh Canada got an average of 3.9 stars out of five on Trustpilot. To give you an idea of the most positive and negative ratings, 45% of reviewers gave five stars and just 7% gave one star. Most are extreamly happy with HelloFresh and some of the most common positive themes were around the variety of recipes to choose from, the convenience and ease of ordering, and how simple the recipes are to follow. Some of the negative experiences were around ingredients going off before the use-by date, and the plastic packaging some items come wrapped in. Here are some recent HelloFresh reviews we found on Trustpilot. 

“Overall, I am so happy with Hello Fresh and the time it saves me having to figure out what to make for dinner every night. Ordering HelloFresh has also saved me money from having to buy many of the groceries I usually buy the weeks that I order my meal kits. The meal varieties are great and my family has loved every meal so far. I changed my last order before delivery and ended up receiving the original choices and not my changes. HelloFresh made it right without question by offering me credit towards my next order. These meals are definitely worth it!”

“Quick, easy, delicious meals that I feel good about feeding to my family. I love that there is no waste of ingredients and I can customize the menu to my family’s preferences. I always struggled with trying to come up with meal ideas and with two young kids this makes preparing dinner so much easier for my family”

As of early 2025, GoodFood got an average star rating of 3.7 out of 5. To give you an idea of the most positive and negative ratings, 57% of reviewers gave five stars and 5% gave one star. On the whole, customers like how well-balanced the meals are, the sustainable packaging, and that dinners are easy to throw together. Some customers complained about late deliveries or missing deliveries some weeks and that recipes are complicated to follow at times. Here are two well-balanced review left by two customers:

“I love the recipes most often and enjoy having variety and new ideas I get from them and the ease of just ordering and having it all delivered. Recipes are elaborated and interesting as opposed to other companies. Portions are starting to decrease while the price is increasing though. I’d rather get my full portions like before and pay a little more. Some effort could be put to reduce waste and plastic.”

“Tasty and innovative recipes. But the food isn’t cleanest or macro balanced – low protein for veggie options, sugar in sauces, or high carb, low fibre. I would recommend looking for natural alternatives for sugar like maple syrup or honey. Lots of brands have sugar free sauces too. Same for the carbs, look for dough or bread with better flour, whole wheat or unbleached instead of enriched flour. Not a fan of fuze being pushed to the customer for free, it’s incredibly high in sugar and we shouldn’t really be pushing well researched unhealthy food to the customers.”

HelloFresh vs GoodFood: Customer Service and Support Experience

Customer service can be a dealbreaker when choosing between a meal-kit service. People want to know that support will be easy to reach and helpful if something goes wrong with an order.

Both companies offer assistance for things like delivery issues and dietary concerns, but many users report a smoother, more responsive experience with HelloFresh. Their clear communication and flexible policies help build trust and loyalty.

Ultimately, if reliable support is a priority, HelloFresh may have the edge in overall customer satisfaction.

Final Thoughts: Which Is Better in Canada?

Pick HelloFresh if you:

• Want to save money on your first boxes
  
  
• Need simple, quick meals
  
  
• Like clear instructions
  
  
• Want a more sustainable meal kit
  
  

Go with GoodFood if you:

• Follow a low-carb or Keto diet
  
  
• Don’t mind longer prep
  
  

After concluding our review we can safely say that for most people across Canada, HelloFresh is the safer bet ✅— especially if you’re new to meal kits.

What You Get With Either Company

At first glance, HelloFresh and GoodFood are two very similar meal kit services. But when you take a closer look, they differ in everything from pricing to how many meals are available. If you’re wondering is HelloFresh worth it?, we’ve broken it down in detail to help you decide.

When comparing GoodFood vs HelloFresh, both aim to make their meal kits environmentally friendly by delivering the ingredients in high-quality recyclable boxes that are fully insulated and will keep your food cool for 24 hours after delivery. They each make a real effort to source food locally whenever possible, although the Canadian climate is an obvious limiting factor here. Nevertheless, both companies vow to cut down on time spent between the farmer’s field and your refrigerator. This helps them to offer fresh food which is better for you than canned or frozen. 

The key takeaway is that while both HelloFresh and GoodFood have plenty of strengths, consumer reviewers consistently give higher marks to HelloFresh. This discrepancy is why HelloFresh ranks above GoodFood’s review of Canada’s best meal kits.

Read our other meal kit comparison articles

• HelloFresh VS Blue Apron
• HelloFresh VS GoodFood VS Chefs Plate
• Miss Fresh VS GoodFood
• WeCook VS GoodFood
• HelloFresh VS Cook It
• Chefs Plate VS GoodFood
• Chefs Plate VS HelloFresh
• Cook It VS GoodFood
• Fresh Prep VS HelloFresh
• HomeChef VS HelloFresh

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