HelloFresh vs. Cook It: Comparison at a Glance

Detailed review	Hellofresh Review	Cook It Review
Established	2016	2014
Delivery area	AB, BC, MB, NB, NL, NS, ON, PE, QC, SK	ON, QC, Maritime Provinces
Number of meals to choose from each week	60+	18
Сooking time (min)	From 20 mins	From 25 mins
Groupon Rating
Downloadable App
Price per serving	$9.99	$11.30
Weekly Total (3 Recipes, 2 people)	$70.93	$78.50
	Get $200 off your first HelloFresh recipe boxes Claim Promo Now	Get off your first Cook it recipe boxes Claim Promo Now

Pros & Cons

Let’s look at the pros and cons of each brand to see what their biggest advantages and disadvantages are:

Cook It Pros	HelloFresh Pros
✔️ Has a rewards program	✔️ Fresh, high-quality ingredients
✔️ Has meal kits and ready-to-eat meals	✔️ Low-carb and low-calorie meals available
✔️ Ready-to-eat meals come in single portions	✔️ Recyclable packaging
✔️ Option for 7 meal kit recipes per week	✔️ Some recipes are customizable
✔️ Recyclable packaging	✔️ The most variety on the weekly menu
✔️ Canadian owned	✔️ Has faster recipes to cook

 

Chefs Plate Cons	HelloFresh Cons
✖️ Limited dietary options	✖️ No free delivery

Hello Fresh vs Cook It: Pricing & Meal Plans

Like Chefs Plate, both meal kit delivery provides fresh ingredients. The dishes are effortless to prepare due to the usage of basic ingredients. With Hello Fresh and Cook it, you will save and eat healthy, delicious, and fresh meals at home.

Cook It 

Cookit Canada offers two food plans: the Regular menu and the Vegetarian menu. With each plan, customers pick from 17 ready-to-cook meal kits every week. You can select anywhere from 2 to 7 meals per week, and 2 to 4 servings per meal. Each serving is enough to feed one adult or two young children.

Number of People / Recipes	Cookit Regular Menu (CAD)	Cookit Vegetarian Menu (CAD)
2 People / 3 Recipes	$13.16	$12.47
2 People / 4 Recipes	$12.17	$11.40
2 People / 5 Recipes	$11.58	$11.07
2 People / 6 Recipes	$11.28	$10.76
2 People / 7 Recipes	$11.20	$10.69
3 People / 2 Recipes	$13.16	$12.47
3 People / 3 Recipes	$11.73	$11.16
3 People / 4 Recipes	$11.28	$10.76
3 People / 5 Recipes	$10.59	$10.18
3 People / 6 Recipes	$10.31	$9.79

 

Sample meals on the ready-to-eat menu:

• • Arugula and brussel sprouts salad with goat cheese, pecans and croutons (express, vegetarian)
• • Cheesy and spicy ramen noodles with gochujang paste, spinach, mushrooms and sesame seeds (vegetarian)
• • Paprika and garlic pork scallops with loaded mashed potatoes and broccoli (family)
• • Shrimp soba noodles with a maple, sesame and soy sauce, cabbage, edamame and roasted peanuts
• • Parmigiana-style chicken drumsticks with tomato sauce, parmesan and roasted vegetables

Along with the ready-to-cook meals, Cook It also offers about 12 ready-to-eat meals each week. The distinction is that ready-to-cook meal kits have all the pre-measured raw ingredients needed to prepare the meal at home, while ready-to-eat meals have already been prepared and just need to be warmed up. Heating ready-made meals will obviously save you a great deal of time in the kitchen, although many people enjoy cooking and the control it gives them over how much oil and salt to use, etc.

 

Sample meals on the ready-to-eat menu:

• • Beef bourguignon with mashed potatoes, pearl onions, mushrooms and bacon 
• • Chicken with mushroom sauce and white wine with mashed potatoes and snow peas
• • Tofu and vegetable curry with a creamy lime and coconut milk sauce (vegetarian)
• • Trout pave with orange sauce with roasted vegetables with herbs and whole wheat couscous

You can order from 6 to 28 portions and the prices get cheaper the more you order. On the regular menu, they start at $12.95 and go up to $14.30 per meal, and on the vegetarian menu, they start at $11.91 and go up to $13.16 per meal. This isn’t much more than the ready-to-cook meal kits, so a great option if this is what you’re after. Most companies average around $16 for ready-to-eat meals.

#1 Meal Delivery 2025

HelloFresh

Click to Get up to 20 Free Meals + Free Sides for Life + Free shipping on 1st box

Canada's #1 Meal Kit Delivery Service

9.9

Apply Discount

HelloFresh

HelloFresh has more than 60 recipes to choose from and bases its plans solely on the number of people you’re ordering for and the number of recipes you want. You can choose from any of the meals available each week. That means that vegetarian vs meat meals don’t differ in price. Here are the prices per serving on the different weekly plans.

	3 Recipes	4 Recipes	5 Recipes
2 People	$12.99	$12.49	$12.49
4 People	$11.49	$10.99	$9.99

 

Sample meals on the ready-to-eat menu:

• • Thyme chicken and roasted zucchini with caramelized onion pan sauce and garlic mash
• • North African-inspired falafel and couscous with blistered veggies and spicy mayo (vegetarian)
• • Jalapeno popper-stuffed chicken with BBQ-spiced potatoes and green beans (special)
• • Carb smart beef koftas with veggie hash and garlic hummus (quick prep)
• • Mexican-inspired shrimp tacos with crunchy coleslaw and garlic-lime crema (quick prep)

Dietary Requirements

In terms of diets, Cook It doesn’t cater to any special diets. They usually have around five vegetarian meal kits on the ready-to-cook menu each week, and occasionally these meals are suitable for vegans. 

HelloFresh has a better range of meal kits for weight loss, with a selection of Calorie Smart meals (650KCal or less) and Carb Smart meals (less than 50g of carbs). These are quite broad and are suitable for a range of diets. You’ll also find around five vegetarian meals on the menu each week, although there are no guarantees of a vegan meal each week with HelloFresh either. 

Are they environmentally friendly? 

Customer Reviews

Customer reviews are a great way to get to know a company better before trying them out. They may help you determine which is right for you based on you and your family’s needs. For example, one company might score better on food quality, while another might have more favourable reviews about the delivery service. You probably already have an idea of what’s important to you. Let’s take a look at what customers say about Cook It vs HelloFresh. 

Trustpilot Reviews

Cook It gets an average star rating of 2.3 out of 5, which is very low. But, there are only 10 reviews, which isn’t a large enough sample to get a good representation of all customers’ views. Some customers complained that the ingredients weren’t of a high quality and there were some issues with deliveries. 

HelloFresh Canada got an average of 3.9 stars out of five on Trustpilot, from more than 15,000 reviews. To give you an idea of the most positive and negative ratings, 45% of reviewers gave five stars and 6% gave one star. Most are really happy with HelloFresh and some of the most common positive themes were around the variety of recipes to choose from, the convenience and ease of ordering, and how simple the recipes are to follow. Some of the negative experiences were around ingredients going off before the use-by date, and the plastic packaging some items come wrapped in.  Here are some reviews we found on Trustpilot:

“Boxes arrive on time and are packed well, food is always cold and well cared for. I used to be skeptical when I heard about receiving food in a box but it’s done well and I love that everything is recyclable! The recipe cards are clear on what you need to use and what you need to do. I feel like the step-by-step instructions have also improved my ability to time things when I’m cooking other foods as well. Most importantly, the recipes are DELICIOUS! They’ve got me trying stuff I never would have thought of and I love them!” 

“I am the furthest thing from a cook, chef, or anyone who belongs in a kitchen. Cooking stresses me the (blank) out! For most of my life, the women around me have taken care of that side of things (and no, I’m not saying it’s a “woman’s job”—I know plenty of guys who love to cook). ADHD could also play a role in my aversion to the kitchen. But life changes, and so do our responsibilities. Since my recent separation (yes, removing the much-needed cook from my life), I’ve had to step up. Takeout and boxed meals can only go so far (though I do pride myself on making KD in 11 different styles—that’s my kitchen claim to fame).

Enter HelloFresh. From start to finish, the process is ridiculously simple. The app is easy to navigate, even for someone as picky as me. The meals are well-curated, ingredients arrive neatly packed, and the step-by-step instructions make cooking foolproof. Before I knew it, I had actual home-cooked meals on my table—ones that didn’t come in a box.”

 

Google Reviews

Cook It gets 4.2 out of 5 stars on Google and that’s out of 1,454 reviews so a much better sample size. It seems that many families use the service and are very grateful for the time-saving nature of the meal kits. Many pointed out that ingredients are fresh and tasty, in stark contrast to the 10 Trustpilot reviews. The ready-to-eat meals get the most negative comments on Google and there are some complaints about issues with deliveries. 

“Since I started ordering Cook it my life has changed! The entire process was created to serve better their customers. Starting by the delivery, it is always on time, the preparation is easy and well explained, the food is delicious, the portion is generous. I definitely recommend it.” – A customer review of Cook It on Google

HelloFresh gets 4.1 out of 5 stars on Google out of 4,249 reviews. Here, some customers complained some of the produce wasn’t as fresh as it could be but with such a great rating, most customers were happy with their delivery. Variety is one of the top pros called out by customers. 

“We have been ordering for a while now and usually buy 4 meals every other week or so. Quality has been fairly good with quality delivery. Expiration dates have been pretty good. Meals overall have been tasty and you get to try new ideas. I have had a few meals where I just keep saying “wow”. Definitely a good way to not be bored and I am cooking more than ever and not ordering in as much.” – A customer review of HelloFresh on Google

As with all customer reviews, it’s important to remember that people are most likely to write a review when they’re unhappy or extremely happy. It seems that with these companies (and most meal kits), delivery often comes down to the region where people live. For this reason, we’d suggest you try a couple of meal kit companies out to see what works best for your area, so you can try the meals out yourself. 

Conclusion: Which Meal Kit Should You Choose?

Both HelloFresh and Cook It are excellent services that can make dinnertime easier and more enjoyable. The “best” choice really depends on what matters most to you. Here’s a quick rundown to help you decide:

• Choose HelloFresh if…

  • You live outside of Quebec/Ontario/Maritimes – HelloFresh is available almost everywhere in Canada, so it’s the practical choice if Cook It doesn’t serve your province.

  • You want the largest variety of recipes each week and like exploring new cuisines regularly (60+ options means you’ll always find something appealing or different).

  • You have specific dietary preferences like low-calorie or family-friendly and want a plan tailored to that. HelloFresh offers more diet-specific plans and labels (e.g. vegetarian, calorie-smart, quick meals).

  • You appreciate a polished mobile app experience for managing your meals on the go.

  • Getting a big new-customer discount is important – HelloFresh often has promotions that make the first few boxes very cheap, which is great for trying it out.

• Choose Cook It if…

  • You value supporting local producers and eating local ingredients. Cook It’s partnership with local farms means your meals will feature Canadian (especially Quebec) produce and products whenever possible.

  • You want the option of prepared meals or extras in addition to cooking. With Cook It, you can mix ready-to-eat meals or add-on breakfasts, snacks, and desserts in your weekly order for more flexibility.

  • Free shipping matters to you – Cook It’s price is all-in, and you won’t pay an extra delivery fee each week.

HelloFresh offers wider coverage and more menu choices (with diverse cuisines and specialized meal plans), whereas Cook It focuses on local charm, simplicity, and value​.

If you’re a Canadian home cook who loves lots of options and convenient tech, HelloFresh may win you over. If you’re someone who appreciates farm-to-table freshness and the convenience of occasional ready-made meals, Cook It could be your perfect match.

Why not try one for a few weeks and then the other? Both services allow you to cancel easily, and both frequently have intro deals. Some savvy users even hop between HelloFresh and Cook It seasonally to enjoy the benefits of each. No matter which you choose, you’ll be getting fresh ingredients and fun recipes delivered to your door, making weeknight dinners less of a chore and more of an enjoyable experience.

 

Frequently Asked Questions:

Is Cook It or HelloFresh cheaper?

Cook It has the lowest per-serving price available slightly with $9.08 for the vegetarian menu for four people and seven recipes a week but it also has the most expensive price of $13.16 for the regular menu for two people and three recipes a week. In contrast, HelloFresh costs $12.16 per serving for two people ordering three recipes a week.

Is HelloFresh the same as Cook It?

Both of them are meal kit delivery companies but they are different. HelloFresh has a larger variety of recipes on the weekly menu, whereas Cook It has ready-to-cook meals and ready-to-eat meals. HelloFresh offers low-calorie and low-carb meals too, whereas Cook It doesn’t.

Does HelloFresh let you choose your meals?

Yes, you can choose your meals with HelloFresh, and they all cost the same regardless of whether they’re vegetarian or not.

Does Cook It let you choose your meals?

Yes, you can choose your meals with Cook It. You can choose from a vegetarian menu or a regular menu, the regular meals costing slightly more.

Which meal kit has more ready-to-eat options?

Cook It includes both ready-to-cook and ready-to-eat meals, making it more flexible for quick meals. HelloFresh focuses mostly on ready-to-cook meal kits.

Which service is better for vegetarians in Canada?

Cook It offers a dedicated vegetarian menu at a lower price point than its regular menu. HelloFresh also has vegetarian options, but not as a separate menu and at the same price as meat dishes.

Does HelloFresh deliver everywhere in Canada?

HelloFresh delivers to most major cities and regions across Canada. However, delivery might be limited or unavailable in some remote areas.

Does Cook It deliver everywhere in Canada?

Cook It delivers across Quebec and Ontario and is expanding in other parts of Canada. It doesn’t currently have full nationwide coverage like HelloFresh.

Can you skip a week with HelloFresh or Cook It?

Yes, both HelloFresh and Cook It allow you to skip weeks through your account settings, as long as it’s done before the cutoff deadline.

Which has better family-friendly meals?

HelloFresh has a Family Plan with kid-approved recipes, making it a solid choice for families. Cook It offers family-friendly meals too, but it doesn’t have a separate family plan.

Are there promo codes for HelloFresh and Cook It in Canada?

Yes, both services offer promo codes for new users in Canada. HelloFresh frequently runs discounts like 50% off your first box, while Cook It often offers free meals in your first order.

Which meal kit is faster to prepare?

Cook It has a time advantage thanks to its ready-to-eat meals, which need no prep. HelloFresh meals usually take 25 to 45 minutes to prepare depending on the recipe.

Read about other meal kits comparison articles

• Cook It VS WeCook
• HelloFresh VS Blue Apron
• HelloFresh VS GoodFood VS Chefs Plate
• Chefs Plate VS HelloFresh
• Cook It VS GoodFood
• Fresh Prep VS HelloFresh
• HelloFresh VS GoodFood
• HomeChef VS HelloFresh

Looking for the cheapest meal kits? Use our cost comparison tool to find your best budget-friendly option now!

Not sure which meal kit is right for you? Compare Canada’s top meal kit delivery services and find your perfect match!